Asana vs Jira: pricing, plans, and positioning compared

Verified pricing and side-by-side plan structures. Updated daily.

Side-by-side comparison

	Asana Project Management	Jira Project Management
Entry price	$13.49/mo	$7.91/mo
Annual discount	−19%	−18%
Free plan	Yes	Yes
Number of tiers	5	4
Positioning	Work management platform focused on projects, tasks, and strategic goal alignment. Alternative to running Jira + Confluence for non-engineering teams. Founded by Facebook co-founder Dustin Moskovitz; publicly traded but valuation compressed 60%+ from 2021 peak. Acquired Stack AI in May 2026 for $75M to add agent capabilities — first acquisition in 18 years. Popular with marketing, ops, and product teams; overkill for a 5-person team, underpowered for engineering-heavy orgs.	The dominant engineering project management platform from Atlassian, publicly traded (TEAM), ~$50B market cap. Distinctive for its deep customization (workflows, custom fields, JQL query language) that scales to enterprise engineering orgs but overwhelms small teams. Priced free (up to 10 users) then $8.15/user/mo (Standard) up to $16/user/mo (Premium). Real cost bloat comes from add-ons in the Atlassian Marketplace and Data Center licenses (which just got 15-20% price hikes from Appfire).
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