Asana vs Procore — Pricing, Plans, and Verified Costs (2026)
Asana starts at $13.49/mo. Procore uses custom pricing — request a quote to compare.
Work management platform focused on projects, tasks, and strategic goal alignment. Alternative to running Jira + Confluence for non-engineering teams. Founded by Facebook co-founder Dustin Moskovitz; publicly traded but valuation compressed 60%+ from 2021 peak. Acquired Stack AI in May 2026 for $75M to add agent capabilities — first acquisition in 18 years. Popular with marketing, ops, and product teams; overkill for a 5-person team, underpowered for engineering-heavy orgs.
Construction management platform used by 15,000+ contractors globally, founded 2002. Positioned as the industry-standard alternative to running RFI/submittal/change-order workflows in email + Excel + physical binders. Distinctive for its unlimited-users model (charged by Annual Construction Volume, not per user) and deep integrations with Autodesk BIM 360 + PlanGrid + Bluebeam. Priced quote-based ($4.5K-$100K+/year) based on ACV; approximate reference $375-$1,250/mo for SMB-mid GC tiers. Publicly traded NYSE: PCOR, $8B market cap. Serves 3M+ construction projects annually across 150+ countries.
All plans compared
| Tier role | Plan | Asana monthly | Asana annual | Procore monthly | Procore annual |
|---|---|---|---|---|---|
| Free / starter | Personal / — | Free | Free | — | — |
| Entry paid | Starter / — | $13.49 | $10.99 | — | — |
| Pro / power | Advanced / — | $30.49 | $24.99 | — | — |
| Enterprise | Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Asana is worth it if… cross-functional teams (10-500 people) that need structured project management with dependencies, timelines, and cross-project reporting — without Jira's engineering-first UX. Starter covers most project needs; Advanced adds workload management and portfolios.
Procore is worth it if… general contractors, subcontractors, and owners on projects >$1M in construction volume — particularly if you're currently managing RFIs, submittals, budgets, and drawings across email + Excel + paper binders. Project Management covers core workflows; Project Financials adds budgets + change orders + invoicing; Procore Platform bundles both plus Field Productivity + Quality & Safety; Enterprise adds Analytics + Owner + Design coordination.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Asana over Procore if…
Choose Asana if…
- You want fixed-price predictability (per seat, from $13.49/mo).
- You match the profile Asana is built for: cross-functional teams (10-500 people) that need structured project management with dependencies, timelines, and cross-project reporting — without Jira's engineering-first UX.
- You need a general-purpose project management option rather than a vertical-specific one.
Choose Procore if…
- You're comfortable with Procore's a free entry tier entry point.
- You match the profile Procore is built for: general contractors, subcontractors, and owners on projects >$1M in construction volume — particularly if you're currently managing RFIs, submittals, budgets, and drawings across email + Excel + paper binders.
- You need a general-purpose project management option rather than a vertical-specific one.
At a glance
| Asana | Procore | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $13.49/mo | Custom pricing |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | — |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 1, 2026. Tracked daily.