Asana vs Wrike — Pricing, Plans, and Verified Costs (2026)
Asana starts at $13.49/mo. Wrike starts at $12/mo. Wrike is $1.4900000000000002/mo cheaper on the entry tier than Asana.
Work management platform focused on projects, tasks, and strategic goal alignment. Alternative to running Jira + Confluence for non-engineering teams. Founded by Facebook co-founder Dustin Moskovitz; publicly traded but valuation compressed 60%+ from 2021 peak. Acquired Stack AI in May 2026 for $75M to add agent capabilities — first acquisition in 18 years. Popular with marketing, ops, and product teams; overkill for a 5-person team, underpowered for engineering-heavy orgs.
Work management platform for mid-market professional services and marketing teams, owned by Citrix (now Cloud Software Group). Positioned as the alternative to Asana + Smartsheet with more granular resource management. Distinctive for its custom item types and role-based views that fit agency workflows. Priced per user across four tiers starting at $10/user/mo Free tier limited to 5 users. Owned by PE (Cloud Software Group is Vista + Elliott) — expect margin work at renewal.
All plans compared
| Tier role | Plan | Asana monthly | Asana annual | Wrike monthly | Wrike annual |
|---|---|---|---|---|---|
| Free / starter | Personal / Free | Free | Free | Free | Free |
| Entry paid | Starter / — | $13.49 | $10.99 | — | — |
| Pro / power | Advanced / — | $30.49 | $24.99 | — | — |
| Teams | — / Team | — | — | $12 | $10 |
| Enterprise | Enterprise / — | Custom | Custom | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Asana is worth it if… cross-functional teams (10-500 people) that need structured project management with dependencies, timelines, and cross-project reporting — without Jira's engineering-first UX. Starter covers most project needs; Advanced adds workload management and portfolios.
Wrike is worth it if… com feels too casual. Team (formerly Professional) covers mid-market; Business adds custom fields and reporting; Apex (new top tier since 2026 restructure) for enterprise depth.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Asana over Wrike if…
Choose Asana if…
- You want fixed-price predictability (per seat, from $13.49/mo).
- You match the profile Asana is built for: cross-functional teams (10-500 people) that need structured project management with dependencies, timelines, and cross-project reporting — without Jira's engineering-first UX.
- You need a general-purpose project management option rather than a vertical-specific one.
Choose Wrike if…
- You want fixed-price predictability (per seat, from $12/mo).
- You match the profile Wrike is built for: enterprise ops and marketing teams (100-1,000+ people) that need project management with resource management, custom workflows, and cross-project reporting — particularly if Monday.
- You need a general-purpose project management option rather than a vertical-specific one.
At a glance
| Asana | Wrike | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $13.49/mo | $12/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 1, 2026. Tracked daily.