Ashby vs Gusto: Pricing Comparison (2026)
Ashby starts at $400/mo. Gusto starts at $49/mo. Gusto is $351/mo cheaper on the entry tier than Ashby.
Applicant tracking system (ATS) + recruiting analytics platform, valued $1.5B private. Positioned as the alternative to Greenhouse and Lever for high-growth companies that want serious hiring analytics without enterprise-only pricing. Distinctive for its data-first approach — every hiring pipeline metric is queryable + benchmark-comparable. Foundations from $400/mo ($360/mo annual = 10% off), covering up to 100 employees. Plus + Enterprise custom, typically $30K-120K+/yr. Popular with Series B-D tech companies.
US payroll + benefits platform positioned as the alternative to ADP and Paychex for SMBs (1-500 employees). Distinctive for its modern UX (unlike ADP's 1990s-era interface) and built-in benefits marketplace. Valued $9.6B private (2022). Priced $40/mo base + $6/employee (Simple) up to $80+$12 (Premium). Popular with US-based startups and SMBs — no international payroll (unlike Deel/Rippling). Direct competitor to Rippling in the US mid-market.
All plans compared
| # | Plan | Ashby monthly | Ashby annual | Gusto monthly | Gusto annual |
|---|---|---|---|---|---|
| 1 | Foundations / Simple | 400 | 360 | 49 | 49 |
| 2 | Plus | custom | custom | 80 | 80 |
| 3 | Enterprise / Premium | custom | custom | 180 | 180 |
What each is best for
Applicant tracking system (ATS) + recruiting analytics platform, valued $1.5B private. Positioned as the alternative to Greenhouse and Lever for high-growth companies that want serious hiring analytics without enterprise-only pricing. Distinctive for its data-first approach — every hiring pipeline metric is queryable + benchmark-comparable. Foundations from $400/mo ($360/mo annual = 10% off), covering up to 100 employees. Plus + Enterprise custom, typically $30K-120K+/yr. Popular with Series B-D tech companies.
US payroll + benefits platform positioned as the alternative to ADP and Paychex for SMBs (1-500 employees). Distinctive for its modern UX (unlike ADP's 1990s-era interface) and built-in benefits marketplace. Valued $9.6B private (2022). Priced $40/mo base + $6/employee (Simple) up to $80+$12 (Premium). Popular with US-based startups and SMBs — no international payroll (unlike Deel/Rippling). Direct competitor to Rippling in the US mid-market.
At a glance
| Ashby | Gusto | |
|---|---|---|
| Free plan | — | — |
| Entry price | $400/mo | $49/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | Hybrid |
| Last verified | July 25, 2026 | July 22, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 25, 2026. Tracked daily.