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HR & PeoplePublic
Gusto
US payroll + benefits platform positioned as the alternative to ADP and Paychex for SMBs (1-500 employees). Distinctive for its modern UX (unlike ADP's 1990s-era interface) and built-in benefits marketplace. Valued $9.6B private (2022). Priced $40/mo base + $6/employee (Simple) up to $80+$12 (Premium). Popular with US-based startups and SMBs — no international payroll (unlike Deel/Rippling). Direct competitor to Rippling in the US mid-market.
Starts at
$49/mo
$49/mo billed annually
HybridMonthly OnlyEnterprise available
All plans
Full tier structure not yet published — check back soon.
At a glance
- Key limit metric
- Base fee + per employee
- Pricing transparency
- Public
Integrations
Integrates and connects
API access
Yes
Zapier / Make native
Yes
Ease of use
Easy
Key integrations
QuickBooksXeroFreshBooksCloverZapier
Frequently asked questions
About Gusto pricing.
Not the right fit?
See alternatives to Gusto