Brevo vs Shopify — Pricing, Plans, and Verified Costs (2026)
Brevo starts at $9/mo. Shopify starts at $39/mo. Brevo is $30/mo cheaper on the entry tier than Shopify.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Brevo (Per Usage) — Brevo bills on usage — Emails/month on top of a paid plan starting at $9/mo. The plan includes an allowance; anything beyond it is metered.
- Shopify (Unknown model) — Shopify bills on a fixed plan from $39/mo, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
French all-in-one marketing platform (formerly Sendinblue), positioned as the alternative to Mailchimp with better transactional email and SMS built in. Distinctive for pricing per email sent (not per contact) — flips Mailchimp's model on its head and saves money for teams with large-but-inactive lists. Priced $9-$18/mo for entry tiers. Popular with European SMBs and e-commerce.
The e-commerce platform that grew from $19/mo startup roots to a $95B market cap public company powering ~10% of all US e-commerce. Positioned as the alternative to running your own e-commerce infrastructure or fighting Amazon's marketplace rules. Distinctive for the 8,000+ app ecosystem plus Shopify Payments (which is where the real margin comes from, on top of $39-$399 subscription). Shopify Plus at $2,300+/mo dominates enterprise e-commerce. Also runs the payment infrastructure for Instagram, TikTok, YouTube Shopping. Recent 2026 shift raised Basic from $29 to $39 monthly with a new POS Pro add-on at $89/mo per location.
All plans compared
| Tier role | Plan | Brevo monthly | Brevo annual | Shopify monthly | Shopify annual |
|---|---|---|---|---|---|
| Entry paid | — / Basic | — | — | $39 | $29 |
| Mid tier 1 | — / Grow | — | — | $105 | $79 |
| Mid tier 2 | — / Advanced | — | — | $399 | $299 |
| Pro / power | — / Plus | — | — | $2300 | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Brevo is worth it if… Brevo (formerly Sendinblue) is worth it for SMBs that need email + SMS + WhatsApp + basic CRM — particularly if you're European and value GDPR-first tooling. Free tier is generous (unlimited contacts, 300 emails/day); Starter and Business scale by monthly emails, not contacts — unique among ESPs.
Shopify is worth it if… anyone selling physical or digital products online who wants a proven e-commerce platform with a massive app ecosystem — particularly if you're above the WooCommerce/Wix DIY tier but below the Salesforce Commerce Cloud enterprise budget. Basic handles solo entrepreneurs and small stores; Grow adds standard reports and 5 staff; Advanced adds custom reports for scaling brands; Plus for $1M+ GMV businesses.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Brevo over Shopify if…
Choose Brevo if…
- You want to pay only for actual usage (per usage, from $9/mo).
- You match the profile Brevo is built for: Brevo (formerly Sendinblue) is worth it for SMBs that need email + SMS + WhatsApp + basic CRM — particularly if you're European and value GDPR-first tooling.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Shopify if…
- You're comfortable with Shopify's from $39/mo entry point.
- You match the profile Shopify is built for: anyone selling physical or digital products online who wants a proven e-commerce platform with a massive app ecosystem — particularly if you're above the WooCommerce/Wix DIY tier but below the Salesforce Commerce Cloud enterprise budget.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Brevo | Shopify | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $9/mo | $39/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | — |
| Verification | Verified September 3, 2026 | Verified August 12, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 25, 2026. Tracked daily.