Shopify
Shopify · Marketing & Email
The e-commerce platform that grew from $19/mo startup roots to a $95B market cap public company powering ~10% of all US e-commerce. Positioned as the alternative to running your own e-commerce infrastructure or fighting Amazon's marketplace rules. Distinctive for the 8,000+ app ecosystem plus Shopify Payments (which is where the real margin comes from, on top of $39-$399 subscription). Shopify Plus at $2,300+/mo dominates enterprise e-commerce. Also runs the payment infrastructure for Instagram, TikTok, YouTube Shopping. Recent 2026 shift raised Basic from $29 to $39 monthly with a new POS Pro add-on at $89/mo per location.
In other words, Shopify is worth it for anyone selling physical or digital products online who wants a proven e-commerce platform with a massive app ecosystem — particularly if you're above the WooCommerce/Wix DIY tier but below the Salesforce Commerce Cloud enterprise budget. Basic handles solo entrepreneurs and small stores; Grow adds standard reports and 5 staff; Advanced adds custom reports for scaling brands; Plus for $1M+ GMV businesses. Very easy setup (live store in an hour). Native integrations with 8,000+ apps including all major ad platforms, QuickBooks, and Klaviyo. Downside: transaction fees (2.9% + 30¢) on top of subscription unless you use Shopify Payments, and app costs stack fast — typical mature store runs $100-500/mo in add-on apps.
Pricing summary
$29/mo billed annually
Per user / per month
Main metered limit
Added 2026-08-12 as part of G2 top-55 brand-gap batch. US pricing verified against shopify.com/pricing. Annual billing saves ~25% ($39→$29 Basic). Add-on POS Pro at $89/mo per location for brick-and-mortar. Shopify Payments (built-in payments) waives Shopify's transaction fees; using external processors adds 2% (Basic), 1% (Grow), 0.6% (Advanced), 0.15% (Plus). New Shopify Sync app: 1% up to $99/mo cap for 50+ marketplace orders.
DIY on a budget? Pick WooCommerce (WordPress plugin, free) or Wix. Enterprise B2B needing multi-brand? Salesforce Commerce Cloud or BigCommerce. Digital products only? Gumroad or Lemon Squeezy (MoR).
All plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
BasicEntry tier | $39 | $29Save 26% | 2 staff, 1,000 inventory locations, 2 chat conversations/mo, 10 international domains |
Grow | $105 | $79Save 25% | 5 staff, standard reports, 5 chat conversations/mo |
Advanced | $399 | $299Save 25% | 15 staff, custom reports, priority support, 15% shipping discount |
Plus | $2300 | — | Enterprise-scale, dedicated infrastructure, unlimited staff, wholesale channel, custom checkout |
All tier prices verified August 12, 2026 · View source →
Price history
Price tracking is just getting started for Shopify. Full history will build as we log changes. See what we have so far →
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At a glance
- Key limit metric
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- Pricing transparency
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