Brevo vs Sprout Social — Pricing, Plans, and Verified Costs (2026)
Brevo starts at $9/mo. Sprout Social starts at $249/mo. Brevo is $240/mo cheaper on the entry tier than Sprout Social.
See price history: Brevo · Sprout Social
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Brevo (Per Usage) — Brevo bills on usage — Emails/month on top of a paid plan starting at $9/mo. The plan includes an allowance; anything beyond it is metered.
- Sprout Social (Unknown model) — Sprout Social bills on a fixed plan from $249/mo, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
French all-in-one marketing platform (formerly Sendinblue), positioned as the alternative to Mailchimp with better transactional email and SMS built in. Distinctive for pricing per email sent (not per contact) — flips Mailchimp's model on its head and saves money for teams with large-but-inactive lists. Priced $9-$18/mo for entry tiers. Popular with European SMBs and e-commerce.
Social media management platform positioned as the modern, marketer-friendly alternative to Hootsuite — known for its polished UI + better analytics + Salesforce/Zendesk-tier support integrations. Distinctive for its Smart Inbox (unified message queue) and best-in-class reporting used by 34,000+ brands. Priced $199-$499/user/mo across Standard/Professional/Advanced tiers plus custom Enterprise. Public since 2019 (NASDAQ: SPT), $1.5B market cap. Acquired Tagger (influencer marketing) in 2023 and Repustate (AI/sentiment analysis) in 2022.
All plans compared
| Tier role | Plan | Brevo monthly | Brevo annual | Sprout Social monthly | Sprout Social annual |
|---|---|---|---|---|---|
| Entry paid | — / Standard | — | — | $249 | $199 |
| Mid tier | — / Professional | — | — | $399 | $299 |
| Pro / power | — / Advanced | — | — | $599 | $499 |
| Enterprise | — / Enterprise | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Brevo is worth it if… Brevo (formerly Sendinblue) is worth it for SMBs that need email + SMS + WhatsApp + basic CRM — particularly if you're European and value GDPR-first tooling. Free tier is generous (unlimited contacts, 300 emails/day); Starter and Business scale by monthly emails, not contacts — unique among ESPs.
Sprout Social is worth it if… marketing teams (5-100 people) that treat social as a revenue channel and want modern UI + deep analytics + CRM integrations — particularly if Hootsuite feels dated. Standard covers small teams (5 profiles); Professional adds unlimited profiles + competitive reports; Advanced adds chatbots + sentiment analysis; Enterprise adds SSO and advanced permissions.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Brevo over Sprout Social if…
Choose Brevo if…
- You want to pay only for actual usage (per usage, from $9/mo).
- You match the profile Brevo is built for: Brevo (formerly Sendinblue) is worth it for SMBs that need email + SMS + WhatsApp + basic CRM — particularly if you're European and value GDPR-first tooling.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Sprout Social if…
- You're comfortable with Sprout Social's from $249/mo entry point.
- You match the profile Sprout Social is built for: marketing teams (5-100 people) that treat social as a revenue channel and want modern UI + deep analytics + CRM integrations — particularly if Hootsuite feels dated.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Brevo | Sprout Social | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $9/mo | $249/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | — |
| Verification | Verified September 3, 2026 | Verified August 12, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 25, 2026. Tracked daily.
Frequently asked questions
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Common questions about Brevo and Sprout Social
- How much does Brevo cost in 2026?
- Does Brevo have a free plan?
- How often does Brevo change prices?
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- How much does Sprout Social cost in 2026?
- Does Sprout Social have a free plan?
- How often does Sprout Social change prices?
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