Marketing & EmailPublicPricing under review

Sprout Social Pricing

Sprout Social · Marketing & Email

Social media management platform positioned as the modern, marketer-friendly alternative to Hootsuite — known for its polished UI + better analytics + Salesforce/Zendesk-tier support integrations. Distinctive for its Smart Inbox (unified message queue) and best-in-class reporting used by 34,000+ brands. Priced $199-$499/user/mo across Standard/Professional/Advanced tiers plus custom Enterprise. Public since 2019 (NASDAQ: SPT), $1.5B market cap. Acquired Tagger (influencer marketing) in 2023 and Repustate (AI/sentiment analysis) in 2022.

In other words, Sprout Social is worth it for marketing teams (5-100 people) that treat social as a revenue channel and want modern UI + deep analytics + CRM integrations — particularly if Hootsuite feels dated. Standard covers small teams (5 profiles); Professional adds unlimited profiles + competitive reports; Advanced adds chatbots + sentiment analysis; Enterprise adds SSO and advanced permissions. Very easy setup (dashboard is famously polished). Deep native integrations with Salesforce, HubSpot, Zendesk plus every major social network. Downside: per-seat pricing is aggressive ($199 entry vs Hootsuite $99 or Buffer $6), and small teams often overpay for the top tier's Advanced Listening add-ons.

📈 See price history Visit website

Pricing summary

Starting price

$249/mo

$199/mo billed annually

Pricing model

Per-user subscription

Per user / per month

Key limit

Social profiles + users

Main metered limit

Free trial

30-day free trial

Pricing verified for United States.View full pricing details on Sprout Social's website

Machine-readable pricing: pricing.md ↓

See all tracked changes →

Alternatives to consider

Cheaper for small teams? Pick Buffer ($6/mo entry) or Later. Deeper enterprise governance? Hootsuite. Just influencer marketing? CreatorIQ or Modash. Better for e-commerce/community? Emplifi or Khoros.

All plans

See a plain-English answer to “How much does Sprout Social cost?” →

Plan	Monthly	Annual	Key limit
StandardEntry tier	$249	$199Save 20%	per seat/mo, 5 social profiles, all-in-one social inbox, review management, publishing + scheduling, basic reporting
Professional	$399	$299Save 25%	Unlimited social profiles, competitive reports, trend analysis, custom workflows, response time reporting
Advanced	$599	$499Save 17%	Advanced automation, chatbots, sentiment analysis, digital asset library, custom URL tracking
Enterprise	Custom	Custom	Bundled Sprout Social + Enterprise support, SSO, advanced permissions, dedicated CSM

Pricing under review · View source →

View price history →

Price history

Price tracking is just getting started for Sprout Social. Full history will build as we log changes. See what we have so far →

Common questions about Sprout Social

Is Sprout Social worth it?: Sprout Social is worth it for marketing teams (5-100 people) that treat social as a revenue channel and want modern UI + deep analytics + CRM integrations — particularly if Hootsuite feels dated. Standard covers small teams (5 profiles); Professional adds unlimited profiles + competitive reports; Advanced adds chatbots + sentiment analysis; Enterprise adds SSO and advanced permissions.
What are the pricing tiers of Sprout Social?: Sprout Social has 4 plans: Standard ($249/mo), Professional ($399/mo), Advanced ($599/mo), Enterprise (custom).
Does Sprout Social offer annual discounts?: Yes. Paying annually brings the entry plan from $249/month down to $199/month — about 20% cheaper.

Frequently asked questions

About Sprout Social pricing.

Sprout Social pricing starts at $249/month on monthly billing, or $199/month if billed annually — a 20% saving. Sprout Social offers 4 paid plans in total, ranging from $249 to $599/month. Enterprise pricing is custom-quoted.

Free-plan and free-trial availability for Sprout Social isn't confirmed in our tracker yet.

Sprout Social has 4 publicly-priced tiers as of September 28, 2026:
• Standard — $249/mo ($199/mo billed annually). per seat/mo, 5 social profiles, all-in-one social inbox, review management, publishing + scheduling, basic reporting.
• Professional — $399/mo ($299/mo billed annually). Unlimited social profiles, competitive reports, trend analysis, custom workflows, response time reporting.
• Advanced — $599/mo ($499/mo billed annually). Advanced automation, chatbots, sentiment analysis, digital asset library, custom URL tracking.
• Enterprise — custom-priced. Bundled Sprout Social + Enterprise support, SSO, advanced permissions, dedicated CSM.

Sprout Social's pricing has been stable since Nov 15, 2026. See full history at /tools/sprout-social/price-history.

Sprout Social is on the premium end of Marketing & Email pricing at $249/month. Of the 32 Marketing & Email tools we track with published entry prices, only 0 are more expensive. The cheapest option in this category is Buffer at $6/month.