Brevo vs SpyFu — Pricing, Plans, and Verified Costs (2026)
Brevo starts at $9/mo. SpyFu starts at $39/mo. Brevo is $30/mo cheaper on the entry tier than SpyFu.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Brevo (Per Usage) — Brevo bills purely on usage — Emails/month. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
- SpyFu (Flat Rate) — SpyFu bills on a fixed plan from $39/mo, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
French all-in-one marketing platform (formerly Sendinblue), positioned as the alternative to Mailchimp with better transactional email and SMS built in. Distinctive for pricing per email sent (not per contact) — flips Mailchimp's model on its head and saves money for teams with large-but-inactive lists. Priced $9-$18/mo for entry tiers. Popular with European SMBs and e-commerce.
Competitive keyword research tool positioned as the alternative to Semrush (now Adobe) and Ahrefs for teams focused on competitor teardowns ("what's my rival spending on PPC?"). Distinctive for its unlimited-search pricing at flat rates — Semrush caps searches per day at cheaper tiers. Priced $16-$36/mo (annual). Bootstrapped, popular with agencies pitching new clients using competitive-intel decks. Weaker on Google Search Console-caliber content SEO than Ahrefs.
All plans compared
| Tier role | Plan | Brevo monthly | Brevo annual | SpyFu monthly | SpyFu annual |
|---|---|---|---|---|---|
| Entry paid | — / Basic | — | — | $39 | $29 |
| Pro / power | — / Pro + AI | — | — | $119 | $89 |
| Teams | — / Team | — | — | $249 | $187 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Brevo is worth it if… Brevo (formerly Sendinblue) is worth it for SMBs that need email + SMS + WhatsApp + basic CRM — particularly if you're European and value GDPR-first tooling. Free tier is generous (unlimited contacts, 300 emails/day); Starter and Business scale by monthly emails, not contacts — unique among ESPs.
SpyFu is worth it if… marketing agencies and in-house teams focused on competitor SEO/PPC intelligence — particularly if you want to reverse-engineer competitor keyword bids, ad copy, and organic strategy over time. Pro + AI covers most needs; Team adds more users and data.
Bottom line: Choose based on how you want to pay — Brevo is per usage, SpyFu is flat rate.
Choose Brevo over SpyFu if…
Choose Brevo if…
- You want to pay only for actual usage (per usage, from $9/mo).
- You match the profile Brevo is built for: Brevo (formerly Sendinblue) is worth it for SMBs that need email + SMS + WhatsApp + basic CRM — particularly if you're European and value GDPR-first tooling.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose SpyFu if…
- You want fixed-price predictability (flat rate, from $39/mo).
- You match the profile SpyFu is built for: marketing agencies and in-house teams focused on competitor SEO/PPC intelligence — particularly if you want to reverse-engineer competitor keyword bids, ad copy, and organic strategy over time.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Brevo | SpyFu | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $9/mo | $39/mo |
| Enterprise available | Yes | No |
| Pricing model | Per Usage | Flat Rate |
| Last verified | September 12, 2026 | September 17, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 17, 2026. Tracked daily.