Does SpyFu offer a free plan or free trial?

Free-plan and free-trial availability for SpyFu isn't confirmed in our tracker yet.

What are all of SpyFu's pricing tiers?

SpyFu has 3 publicly-priced tiers as of August 19, 2026: • Basic — $39/mo ($29/mo billed annually). 5K tracked keywords. • Pro + AI — $119/mo ($89/mo billed annually). 15K keywords, RivalFlow AI + API. • Team — $249/mo ($187/mo billed annually). 50K keywords, 5 users.

Has SpyFu raised or lowered prices recently?

SpyFu's pricing has been stable since Aug 27, 2026. See full history at /tools/spyfu/price-history.

How does SpyFu pricing compare to other Marketing & Email tools?

SpyFu sits in the mid-range for Marketing & Email tools. Of the 25 we track with published entry prices, 15 are cheaper and 5 are more expensive. Entry price is $39/month vs. a category median of $29/month.

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Marketing & EmailPublicPrices verified August 19, 2026

SpyFu

SpyFu · Marketing & Email

Competitive keyword research tool positioned as the alternative to Semrush and Ahrefs for teams focused on competitor teardowns ("what's my rival spending on PPC?"). Distinctive for its unlimited-search pricing at flat rates — Semrush caps searches per day at cheaper tiers. Priced $16-$36/mo (annual). Bootstrapped, popular with agencies pitching new clients using competitive-intel decks. Weaker on Google Search Console-caliber content SEO than Ahrefs.

In other words, SpyFu is worth it for marketing agencies and in-house teams focused on competitor SEO/PPC intelligence — particularly if you want to reverse-engineer competitor keyword bids, ad copy, and organic strategy over time. Pro + AI covers most needs; Team adds more users and data. Moderate learning curve; deep for full competitive analysis. Limited native integrations (CSV export + API). Downside: interface feels dated versus Semrush/Ahrefs, and historical data quality varies by market.

📈 See price history Visit website

Pricing summary

Starting price

$39/mo

$29/mo billed annually

Pricing model

Flat Rate

Both

Key limit

Search results (rows)

Main metered limit

Additional fees

Varies

Competitor-focused SEO/PPC research — rivals' keywords, ad history, rankings. Basic $39/mo monthly, $29/mo billed annually. Pro + AI $119/mo monthly ($59 promo first month), $89/mo billed annually — annual rate confirmed 2026-08-12, previously untracked. Team $249/$187. Limited free searches without an account; 30-day money-back guarantee.

Free trial

No

Not applicable

Pricing verified for United States.View full pricing details on SpyFu's website

Machine-readable pricing: pricing.md ↓

See all tracked changes →

Alternatives to consider

Full SEO/PPC suite? Pick Semrush or Ahrefs. Just PPC intelligence? SimilarWeb or iSpionage. Ultra-cheap competitor research? Ubersuggest.

All plans

Plan	Monthly	Annual	Key limit
BasicEntry tier	$39	$29Save 26%	5K tracked keywords
Pro + AI	$119	$89Save 25%	15K keywords, RivalFlow AI + API
Team	$249	$187Save 25%	50K keywords, 5 users

All tier prices verified August 19, 2026 · View source →

Price history

Price tracking is just getting started for SpyFu. Full history will build as we log changes. See what we have so far →

Common questions about SpyFu

Frequently asked questions

About SpyFu pricing.

SpyFu pricing starts at $39/month on monthly billing, or $29/month if billed annually — a 26% saving. SpyFu offers 3 paid plans in total, ranging from $39 to $249/month.