Marketing & EmailPublicChecked October 2, 2026

SpyFu Pricing

SpyFu · Marketing & Email

Competitive keyword research tool positioned as the alternative to Semrush (now Adobe) and Ahrefs for teams focused on competitor teardowns ("what's my rival spending on PPC?"). Distinctive for its unlimited-search pricing at flat rates — Semrush caps searches per day at cheaper tiers. Priced $16-$36/mo (annual). Bootstrapped, popular with agencies pitching new clients using competitive-intel decks. Weaker on Google Search Console-caliber content SEO than Ahrefs.

In other words, SpyFu is worth it for marketing agencies and in-house teams focused on competitor SEO/PPC intelligence — particularly if you want to reverse-engineer competitor keyword bids, ad copy, and organic strategy over time. Pro + AI covers most needs; Team adds more users and data. Moderate learning curve; deep for full competitive analysis. Limited native integrations (CSV export + API). Downside: interface feels dated versus Semrush/Ahrefs, and historical data quality varies by market.

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Pricing summary

Starting price

$39/mo

$29/mo billed annually

Pricing model

Flat Rate

Both

Key limit

Search results (rows)

Main metered limit

Free trial

No

Not applicable

Pricing verified for United States.View full pricing details on SpyFu's website

Machine-readable pricing: pricing.md ↓

See all tracked changes →

Alternatives to consider

Full SEO/PPC suite? Pick Semrush or Ahrefs. Just PPC intelligence? SimilarWeb or iSpionage. Ultra-cheap competitor research? Ubersuggest.

All plans

See a plain-English answer to “How much does SpyFu cost?” →

Plan	Monthly	Annual	Key limit
BasicEntry tier	$39	$29Save 26%	5K tracked keywords
Pro + AI	$119	$89Save 25%	15K keywords, RivalFlow AI + API
Team	$249	$187Save 25%	50K keywords, 5 users

All tier prices checked October 2, 2026 · View source →

View price history →

Price history

Price tracking is just getting started for SpyFu. Full history will build as we log changes. See what we have so far →

Common questions about SpyFu

Is SpyFu worth it?: SpyFu is worth it for marketing agencies and in-house teams focused on competitor SEO/PPC intelligence — particularly if you want to reverse-engineer competitor keyword bids, ad copy, and organic strategy over time. Pro + AI covers most needs; Team adds more users and data.
What are the pricing tiers of SpyFu?: SpyFu has 3 plans: Basic ($39/mo), Pro + AI ($119/mo), Team ($249/mo).
Does SpyFu offer annual discounts?: Yes. Paying annually brings the entry plan from $39/month down to $29/month — about 26% cheaper.

Frequently asked questions

About SpyFu pricing.

SpyFu pricing starts at $39/month on monthly billing, or $29/month if billed annually — a 26% saving. SpyFu offers 3 paid plans in total, ranging from $39 to $249/month.

Free-plan and free-trial availability for SpyFu isn't confirmed in our tracker yet.

SpyFu has 3 publicly-priced tiers as of October 2, 2026:
• Basic — $39/mo ($29/mo billed annually). 5K tracked keywords.
• Pro + AI — $119/mo ($89/mo billed annually). 15K keywords, RivalFlow AI + API.
• Team — $249/mo ($187/mo billed annually). 50K keywords, 5 users.

SpyFu's pricing has been stable since Oct 11, 2026. See full history at /tools/spyfu/price-history.

SpyFu sits in the mid-range for Marketing & Email tools. Of the 31 we track with published entry prices, 18 are cheaper and 9 are more expensive. Entry price is $39/month vs. a category median of $29/month.