BrightLocal vs Whitespark Local Citation Finder: Pricing Comparison (2026)
BrightLocal starts at $39/mo. Whitespark Local Citation Finder starts at $33/mo. Whitespark Local Citation Finder is $6/mo cheaper on the entry tier than BrightLocal.
See price history: BrightLocal · Whitespark Local Citation Finder
Local SEO platform for agencies managing multi-location clients, valued for Google Business Profile tracking and local ranking audits. Positioned as the alternative to Semrush/Ahrefs for the specific niche of local search. Distinctive for citation building and reputation management modules that generalist SEO tools skip. Priced $39-$79/mo (Track), popular with SEO agencies serving dentists, restaurants, home services, and other geo-dependent businesses.
Whitespark's flagship local SEO product — finds and tracks citations (name/address/phone mentions across the web) for Google Business Profile ranking. Positioned as the affordable per-product alternative to BrightLocal and Moz Local for agencies that don't want a full suite subscription. Whitespark restructured pricing July 2026 (Small Business $33/Professional $41/Agency $49/Enterprise $149) — stored $17 was a legacy tier that no longer exists. Multi-product vendor: Whitespark also sells Local Rank Tracker, Local Platform, Reputation Builder as separate products, each with its own pricing (see other records).
All plans compared
| # | Plan | BrightLocal monthly | BrightLocal annual | Whitespark Local Citation Finder monthly | Whitespark Local Citation Finder annual |
|---|---|---|---|---|---|
| 1 | Track / Small Business | 39 | 29 | 33 | 33 |
| 2 | Manage / Professional | 49 | 36 | 41 | 41 |
| 3 | Grow / Agency | 59 | 44 | 49 | 49 |
| 4 | Enterprise | — | — | 149 | 149 |
What each is best for
Local SEO platform for agencies managing multi-location clients, valued for Google Business Profile tracking and local ranking audits. Positioned as the alternative to Semrush/Ahrefs for the specific niche of local search. Distinctive for citation building and reputation management modules that generalist SEO tools skip. Priced $39-$79/mo (Track), popular with SEO agencies serving dentists, restaurants, home services, and other geo-dependent businesses.
Whitespark's flagship local SEO product — finds and tracks citations (name/address/phone mentions across the web) for Google Business Profile ranking. Positioned as the affordable per-product alternative to BrightLocal and Moz Local for agencies that don't want a full suite subscription. Whitespark restructured pricing July 2026 (Small Business $33/Professional $41/Agency $49/Enterprise $149) — stored $17 was a legacy tier that no longer exists. Multi-product vendor: Whitespark also sells Local Rank Tracker, Local Platform, Reputation Builder as separate products, each with its own pricing (see other records).
At a glance
| BrightLocal | Whitespark Local Citation Finder | |
|---|---|---|
| Free plan | — | Yes |
| Entry price | $39/mo | $33/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Hybrid | — |
| Last verified | August 31, 2026 | August 29, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 31, 2026. Tracked daily.
Frequently asked questions
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Common questions about BrightLocal and Whitespark Local Citation Finder
- How much does BrightLocal cost in 2026?
- Does BrightLocal have a free plan?
- How often does BrightLocal change prices?
- What are the best BrightLocal alternatives in 2026?
- How much does Whitespark Local Citation Finder cost in 2026?
- Does Whitespark Local Citation Finder have a free plan?
- How often does Whitespark Local Citation Finder change prices?
- What are the best Whitespark Local Citation Finder alternatives in 2026?