Constant Contact vs Klaviyo: Pricing Comparison (2026)
Constant Contact starts at $12/mo. Klaviyo starts at $20/mo. Constant Contact is $8/mo cheaper on the entry tier than Klaviyo.
See price history: Constant Contact · Klaviyo
One of the original email marketing platforms (founded 1995), positioned as the beginner-friendly alternative to Mailchimp for very-small-business and nonprofit segments. Distinctive for its 98% inbox delivery rate and dedicated live-support model — unusual in the SMB email space. Restructured 2026 with 3 published tiers (Lite/Standard/Premium) plus custom Teams tier for franchises and multi-location businesses. Lite starts at $12/mo monthly ($8.40 annual) for 500 contacts scaling by list size. 30% off first 3 months promo currently active. Owned by Endurance International / Newfold Digital.
Marketing automation built specifically for e-commerce, publicly traded (KVYO), ~$10B market cap. Positioned as the alternative to Mailchimp for e-commerce brands that need behavioral segmentation and revenue attribution. Distinctive for tight Shopify integration and its "attributed revenue" reporting that lets marketers show ROI cleanly. Priced per subscribed profile starting free; scales aggressively past 10K contacts. Real cost bloat comes from SMS add-on and abandoned-cart flows.
All plans compared
| # | Plan | Constant Contact monthly | Constant Contact annual | Klaviyo monthly | Klaviyo annual |
|---|---|---|---|---|---|
| 1 | Lite / Free | 12 | 8.40 | 0 | 0 |
| 2 | Standard / Email | 35 | 24.50 | 20 | — |
| 3 | Premium / Email + SMS | 80 | 56 | 35 | — |
| 4 | Teams | custom | custom | — | — |
What each is best for
One of the original email marketing platforms (founded 1995), positioned as the beginner-friendly alternative to Mailchimp for very-small-business and nonprofit segments. Distinctive for its 98% inbox delivery rate and dedicated live-support model — unusual in the SMB email space. Restructured 2026 with 3 published tiers (Lite/Standard/Premium) plus custom Teams tier for franchises and multi-location businesses. Lite starts at $12/mo monthly ($8.40 annual) for 500 contacts scaling by list size. 30% off first 3 months promo currently active. Owned by Endurance International / Newfold Digital.
Marketing automation built specifically for e-commerce, publicly traded (KVYO), ~$10B market cap. Positioned as the alternative to Mailchimp for e-commerce brands that need behavioral segmentation and revenue attribution. Distinctive for tight Shopify integration and its "attributed revenue" reporting that lets marketers show ROI cleanly. Priced per subscribed profile starting free; scales aggressively past 10K contacts. Real cost bloat comes from SMS add-on and abandoned-cart flows.
At a glance
| Constant Contact | Klaviyo | |
|---|---|---|
| Free plan | — | Yes |
| Entry price | $12/mo | $20/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | Per Usage |
| Last verified | August 20, 2026 | August 23, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 23, 2026. Tracked daily.
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Common questions about Constant Contact and Klaviyo
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- How much does Klaviyo cost in 2026?
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