Constant Contact vs Klaviyo — Pricing, Plans, and Verified Costs (2026)
Constant Contact starts at $12/mo. Klaviyo starts at $20/mo. Constant Contact is $8/mo cheaper on the entry tier than Klaviyo.
See price history: Constant Contact · Klaviyo
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Constant Contact (Unknown model) — Constant Contact bills on a fixed plan from $12/mo, so the listed price is what you pay regardless of volume.
- Klaviyo (Per Usage) — Klaviyo bills on usage — Contacts on top of a paid plan starting at $20/mo. The plan includes an allowance; anything beyond it is metered.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
One of the original email marketing platforms (founded 1995), positioned as the beginner-friendly alternative to Mailchimp for very-small-business and nonprofit segments. Distinctive for its 98% inbox delivery rate and dedicated live-support model — unusual in the SMB email space. Restructured 2026 with 3 published tiers (Lite/Standard/Premium) plus custom Teams tier for franchises and multi-location businesses. Lite starts at $12/mo monthly ($8.40 annual) for 500 contacts scaling by list size. 30% off first 3 months promo currently active. Owned by Endurance International / Newfold Digital.
Marketing automation built specifically for e-commerce, publicly traded (KVYO), ~$10B market cap. Positioned as the alternative to Mailchimp for e-commerce brands that need behavioral segmentation and revenue attribution. Distinctive for tight Shopify integration and its "attributed revenue" reporting that lets marketers show ROI cleanly. Priced per subscribed profile starting free; scales aggressively past 10K contacts. Real cost bloat comes from SMS add-on and abandoned-cart flows.
All plans compared
| Tier role | Plan | Constant Contact monthly | Constant Contact annual | Klaviyo monthly | Klaviyo annual |
|---|---|---|---|---|---|
| Free / starter | — / Free | — | — | Free | Free |
| Entry paid | Lite / Email | $12 | $10.2 | $20 | — |
| Mid tier | Standard / — | $35 | $29.75 | — | — |
| Pro / power | Premium / Email + SMS | $80 | $68 | $35 | — |
| Teams | Teams / — | Custom | Custom | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Constant Contact is worth it if… very-small businesses, nonprofits, and event organizers who want email + basic automation + live phone support — particularly if you've outgrown MailerLite's free tier and want more hand-holding than Mailchimp offers. Lite covers newsletter-only needs with 1 automation template; Standard adds A/B testing and 3 automations; Premium unlocks unlimited automations, SEO recommendations, and Google Ads manager; Teams for multi-location businesses.
Klaviyo is worth it if… e-commerce brands (Shopify, WooCommerce, Magento) that need product-triggered email + SMS flows — abandoned cart, browse abandonment, post-purchase, winback — with revenue attribution baked in. Free covers up to 250 subscribers; paid tiers scale by subscriber count with email + SMS bundled or separate.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Constant Contact over Klaviyo if…
Choose Constant Contact if…
- You're comfortable with Constant Contact's from $12/mo entry point.
- You match the profile Constant Contact is built for: very-small businesses, nonprofits, and event organizers who want email + basic automation + live phone support — particularly if you've outgrown MailerLite's free tier and want more hand-holding than Mailchimp offers.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Klaviyo if…
- You want to pay only for actual usage (per usage, from $20/mo).
- You match the profile Klaviyo is built for: e-commerce brands (Shopify, WooCommerce, Magento) that need product-triggered email + SMS flows — abandoned cart, browse abandonment, post-purchase, winback — with revenue attribution baked in.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Constant Contact | Klaviyo | |
|---|---|---|
| Free plan | No | Yes |
| Entry price | $12/mo | $20/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | Per Usage |
| Verification | Pricing under review | Checked October 3, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 3, 2026. Tracked daily.
Frequently asked questions
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Common questions about Constant Contact and Klaviyo
- How much does Constant Contact cost in 2026?
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- How much does Klaviyo cost in 2026?
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