Marketing & EmailPublicChecked October 3, 2026

Klaviyo Pricing

Klaviyo · Marketing & Email

Marketing automation built specifically for e-commerce, publicly traded (KVYO), ~$10B market cap. Positioned as the alternative to Mailchimp for e-commerce brands that need behavioral segmentation and revenue attribution. Distinctive for tight Shopify integration and its "attributed revenue" reporting that lets marketers show ROI cleanly. Priced per subscribed profile starting free; scales aggressively past 10K contacts. Real cost bloat comes from SMS add-on and abandoned-cart flows.

In other words, Klaviyo is worth it for e-commerce brands (Shopify, WooCommerce, Magento) that need product-triggered email + SMS flows — abandoned cart, browse abandonment, post-purchase, winback — with revenue attribution baked in. Free covers up to 250 subscribers; paid tiers scale by subscriber count with email + SMS bundled or separate. Moderate learning curve for flow builder; templates get you started fast. Deep native integrations with Shopify, WooCommerce, BigCommerce, plus 300+ tools. Downside: subscriber-based pricing scales aggressively past 5K contacts, and non-e-commerce use cases feel forced.

📈 See price history Visit website

Pricing summary

Starting price

$20/mo

Entry plan; usage billed on top

Pricing model

Per Usage

Plan fee + usage

Key limit

Contacts

Main metered limit

Free trial

Free plan available

No separate trial

Pricing verified for United States.View full pricing details on Klaviyo's website

Machine-readable pricing: pricing.md ↓

See all tracked changes →

CDPs that sync to Klaviyo

Hightouch

RudderStack

Segment

Compare CDPs that integrate with Klaviyo →

Alternatives to consider

Not e-commerce? Pick Mailchimp (general), ActiveCampaign (automation), or ConvertKit (creators). Enterprise with complex journeys? Braze or Iterable.

All plans

See a plain-English answer to “How much does Klaviyo cost?” →

Plan	Monthly	Annual	Key limit
Free	Free	Free	up to 250 active profiles, 500 email sends/mo
EmailEntry tier	$20	—	251-500 active profiles, 5K emails/mo
Email + SMS	$35	—	251-500 active profiles + SMS credits

All tier prices checked October 3, 2026 · View source →

View price history →

Price history

Price tracking is just getting started for Klaviyo. Full history will build as we log changes. See what we have so far →

Common questions about Klaviyo

Is Klaviyo worth it?: Klaviyo is worth it for e-commerce brands (Shopify, WooCommerce, Magento) that need product-triggered email + SMS flows — abandoned cart, browse abandonment, post-purchase, winback — with revenue attribution baked in. Free covers up to 250 subscribers; paid tiers scale by subscriber count with email + SMS bundled or separate.
What are the pricing tiers of Klaviyo?: Klaviyo has 3 plans: Free (free), Email ($20/mo), Email + SMS ($35/mo).
Does Klaviyo offer annual discounts?: Yes. Paying annually brings the entry plan from $20/month down to $16/month — about 20% cheaper.

Frequently asked questions

About Klaviyo pricing.

Klaviyo pricing starts at $20/month on monthly billing, or $16/month if billed annually — a 20% saving. Klaviyo offers 3 paid plans in total, ranging from $20 to $35/month. Enterprise pricing is custom-quoted.

Klaviyo offers a free plan with limitations, but no separate free trial of paid tiers.

Klaviyo has 3 publicly-priced tiers as of October 3, 2026:
• Free — free. up to 250 active profiles, 500 email sends/mo.
• Email — $20/mo. 251-500 active profiles, 5K emails/mo.
• Email + SMS — $35/mo. 251-500 active profiles + SMS credits.

Klaviyo's pricing has been stable since Oct 11, 2026. See full history at /tools/klaviyo/price-history.

Klaviyo sits in the mid-range for Marketing & Email tools. Of the 31 we track with published entry prices, 12 are cheaper and 17 are more expensive. Entry price is $20/month vs. a category median of $29/month.