Klaviyo
Klaviyo · Marketing & Email
Marketing automation built specifically for e-commerce, publicly traded (KVYO), ~$10B market cap. Positioned as the alternative to Mailchimp for e-commerce brands that need behavioral segmentation and revenue attribution. Distinctive for tight Shopify integration and its "attributed revenue" reporting that lets marketers show ROI cleanly. Priced per subscribed profile starting free; scales aggressively past 10K contacts. Real cost bloat comes from SMS add-on and abandoned-cart flows.
In other words, Klaviyo is worth it for e-commerce brands (Shopify, WooCommerce, Magento) that need product-triggered email + SMS flows — abandoned cart, browse abandonment, post-purchase, winback — with revenue attribution baked in. Free covers up to 250 subscribers; paid tiers scale by subscriber count with email + SMS bundled or separate. Moderate learning curve for flow builder; templates get you started fast. Deep native integrations with Shopify, WooCommerce, BigCommerce, plus 300+ tools. Downside: subscriber-based pricing scales aggressively past 5K contacts, and non-e-commerce use cases feel forced.
Pricing summary
No monthly fees
Pay as you go
Main metered limit
Custom enterprise pricing available
No separate trial
Not e-commerce? Pick Mailchimp (general), ActiveCampaign (automation), or ConvertKit (creators). Enterprise with complex journeys? Braze or Iterable.
All plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Free | Free | Free | up to 250 active profiles, 500 email sends/mo |
EmailEntry tier | $20 | — | 251-500 active profiles, 5K emails/mo |
Email + SMS | $35 | — | 251-500 active profiles + SMS credits |
All tier prices verified August 23, 2026 · View source →
Price history
Price tracking is just getting started for Klaviyo. Full history will build as we log changes. See what we have so far →
Frequently asked questions
About Klaviyo pricing.
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At a glance
- Key limit metric
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