ConvertKit vs Klaviyo — Pricing, Plans, and Verified Costs (2026)
ConvertKit starts at $39/mo. Klaviyo starts at $20/mo. Klaviyo is $19/mo cheaper on the entry tier than ConvertKit.
See price history: ConvertKit · Klaviyo
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- ConvertKit (Per Usage) — ConvertKit bills on usage — Subscribers on top of a paid plan starting at $39/mo. The plan includes an allowance; anything beyond it is metered.
- Klaviyo (Per Usage) — Klaviyo bills on usage — Contacts on top of a paid plan starting at $20/mo. The plan includes an allowance; anything beyond it is metered.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Email platform built specifically for creators and course sellers, rebranded from ConvertKit to Kit in 2024. Distinctive for tag-based (not list-based) subscriber management, which fits how creators segment audiences. Popular with newsletter operators, course creators, and one-person media businesses. Free plan up to 10K subscribers, paid plans add automation and commerce features. Facing pressure from Beehiiv (creator-native) and Substack (built-in monetization).
Marketing automation built specifically for e-commerce, publicly traded (KVYO), ~$10B market cap. Positioned as the alternative to Mailchimp for e-commerce brands that need behavioral segmentation and revenue attribution. Distinctive for tight Shopify integration and its "attributed revenue" reporting that lets marketers show ROI cleanly. Priced per subscribed profile starting free; scales aggressively past 10K contacts. Real cost bloat comes from SMS add-on and abandoned-cart flows.
All plans compared
| Tier role | Plan | ConvertKit monthly | ConvertKit annual | Klaviyo monthly | Klaviyo annual |
|---|---|---|---|---|---|
| Free / starter | Free | Free | Free | Free | Free |
| Entry paid | Creator / Email | $39 | $33 | $20 | — |
| Pro / power | Creator Pro / Email + SMS | $79 | $66 | $35 | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
ConvertKit is worth it if… ConvertKit (now Kit) is worth it for creators — authors, coaches, course sellers, newsletter operators — who need subscriber-first email marketing with strong tagging, landing pages, and one-click resends. Free covers up to 10K subscribers; Creator adds automations; Creator Pro adds Facebook custom audiences and referral tracking.
Klaviyo is worth it if… e-commerce brands (Shopify, WooCommerce, Magento) that need product-triggered email + SMS flows — abandoned cart, browse abandonment, post-purchase, winback — with revenue attribution baked in. Free covers up to 250 subscribers; paid tiers scale by subscriber count with email + SMS bundled or separate.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose ConvertKit over Klaviyo if…
Choose ConvertKit if…
- You want to pay only for actual usage (per usage, from $39/mo).
- You match the profile ConvertKit is built for: ConvertKit (now Kit) is worth it for creators — authors, coaches, course sellers, newsletter operators — who need subscriber-first email marketing with strong tagging, landing pages, and one-click resends.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Klaviyo if…
- You want to pay only for actual usage (per usage, from $20/mo).
- You match the profile Klaviyo is built for: e-commerce brands (Shopify, WooCommerce, Magento) that need product-triggered email + SMS flows — abandoned cart, browse abandonment, post-purchase, winback — with revenue attribution baked in.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| ConvertKit | Klaviyo | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $39/mo | $20/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Usage |
| Verification | Pricing under review | Checked October 3, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 3, 2026. Tracked daily.
Frequently asked questions
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Common questions about ConvertKit and Klaviyo
- How much does ConvertKit cost in 2026?
- Does ConvertKit have a free plan?
- How often does ConvertKit change prices?
- What are the best ConvertKit alternatives in 2026?
- How much does Klaviyo cost in 2026?
- Does Klaviyo have a free plan?
- How often does Klaviyo change prices?
- What are the best Klaviyo alternatives in 2026?