Copper CRM vs Mailchimp — Pricing, Plans, and Verified Costs (2026)
Copper CRM starts at $12/mo. Mailchimp starts at $13/mo. Copper CRM is $1/mo cheaper on the entry tier than Mailchimp.
See price history: Copper CRM · Mailchimp
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Copper CRM (Per Seat) — Copper CRM bills on a fixed plan from $12/mo, so the listed price is what you pay regardless of volume.
- Mailchimp (Per Usage) — Mailchimp bills on usage — contacts on top of a paid plan starting at $13/mo. The plan includes an allowance; anything beyond it is metered.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Copper CRM is the Google Workspace-native CRM built inside Gmail. Basic $29/seat/mo ($23 annual, 2,500 contacts); Professional $69/mo ($59 annual, 15,000 contacts); Business $134/mo ($99 annual, unlimited contacts). Chrome + Gmail plugins are core differentiators.
The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.
All plans compared
| Tier role | Plan | Copper CRM monthly | Copper CRM annual | Mailchimp monthly | Mailchimp annual |
|---|---|---|---|---|---|
| Free / starter | — / Free | — | — | Free | — |
| Entry paid | Starter / Essentials | $12 | $9 | $13 | — |
| Mid tier | Basic / Standard | $29 | $23 | $20 | — |
| Pro / power | Professional / Premium | $69 | $59 | $350 | — |
| Teams | Business / — | $134 | $99 | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Copper CRM is worth it if… Copper CRM is ideal for small agencies and consultancies that live in Gmail and want zero-setup CRM directly inside their inbox.
Mailchimp is worth it if… SMBs and solo creators who want email marketing + light e-commerce + landing pages — the household-name option with generous templates and easy setup. Free covers up to 500 contacts; Essentials adds automations; Standard adds journeys and A/B testing; Premium adds advanced segmentation.
Bottom line: Choose based on how you want to pay — Copper CRM is per seat, Mailchimp is per usage.
Choose Copper CRM over Mailchimp if…
Choose Copper CRM if…
- You want fixed-price predictability (per seat, from $12/mo).
- You match the profile Copper CRM is built for: ideal for small agencies and consultancies that live in Gmail and want zero-setup CRM directly inside their inbox.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Mailchimp if…
- You want to pay only for actual usage (per usage, from $13/mo).
- You match the profile Mailchimp is built for: SMBs and solo creators who want email marketing + light e-commerce + landing pages — the household-name option with generous templates and easy setup.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Copper CRM | Mailchimp | |
|---|---|---|
| Free plan | No | Yes |
| Entry price | $12/mo | $13/mo |
| Enterprise available | No | Yes |
| Pricing model | Per Seat | Per Usage |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 28, 2026. Tracked daily.