Copper CRM vs Semrush — Pricing, Plans, and Verified Costs (2026)
Copper CRM starts at $12/mo. Semrush starts at $139/mo. Copper CRM is $127/mo cheaper on the entry tier than Semrush.
See price history: Copper CRM · Semrush
Copper CRM is the Google Workspace-native CRM built inside Gmail. Basic $29/seat/mo ($23 annual, 2,500 contacts); Professional $69/mo ($59 annual, 15,000 contacts); Business $134/mo ($99 annual, unlimited contacts). Chrome + Gmail plugins are core differentiators.
Enterprise SEO + digital marketing platform, acquired by Adobe for $1.9B in cash (deal closed April 28, 2026) and now part of Adobe's Customer Experience (CX) Enterprise. Formerly publicly traded (SEMR) before the take-private. Positioned as the alternative to Ahrefs for teams that want a broader marketing suite (social media, PPC intelligence, content marketing, and now Generative Engine Optimization / AI Search) beyond pure SEO. Distinctive as the marketing generalist tool (Ahrefs is SEO-specialist), and increasingly as the Adobe-blessed answer to brand visibility across ChatGPT/Perplexity/AI Overviews. Priced $139-$549/mo across four main tiers plus custom Enterprise. Real cost bloat: user seats + Local + Trends + Content Marketplace still charge extra even after Adobe.
All plans compared
| Tier role | Plan | Copper CRM monthly | Copper CRM annual | Semrush monthly | Semrush annual |
|---|---|---|---|---|---|
| Entry paid | Starter / SEO | $12 | $9 | $139 | $117.33 |
| Mid tier 1 | Basic / Starter (SEO + AI Search) | $29 | $23 | $199 | $165.17 |
| Mid tier 2 | — / Pro+ (SEO + AI Search) | — | — | $299 | $248.17 |
| Pro / power | Professional / Advanced (SEO + AI Search) | $69 | $59 | $549 | $455.67 |
| Teams | Business / — | $134 | $99 | — | — |
| Enterprise | — / Enterprise | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Copper CRM is worth it if… Copper CRM is ideal for small agencies and consultancies that live in Gmail and want zero-setup CRM directly inside their inbox.
Semrush is worth it if… marketing agencies and in-house SEO teams (5-100 people) that need the full SEO/PPC/content/AI Search stack — keyword research + rank tracking + backlink audit + site audit + content optimization + local SEO + AI visibility (ChatGPT/Perplexity/AI Overview citations). SEO covers small teams doing traditional search; Starter adds AI Search monitoring; Pro+ scales for growing agencies across multiple sites; Advanced adds API + deeper AI visibility for larger orgs.
Bottom line: Choose based on how you want to pay — Copper CRM is per seat, Semrush is flat rate.
Choose Copper CRM over Semrush if…
Choose Copper CRM if…
- You want fixed-price predictability (per seat, from $12/mo).
- You match the profile Copper CRM is built for: ideal for small agencies and consultancies that live in Gmail and want zero-setup CRM directly inside their inbox.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Semrush if…
- You want fixed-price predictability (flat rate, from $139/mo).
- You match the profile Semrush is built for: marketing agencies and in-house SEO teams (5-100 people) that need the full SEO/PPC/content/AI Search stack — keyword research + rank tracking + backlink audit + site audit + content optimization + local SEO + AI visibility (ChatGPT/Perplexity/AI Overview citations).
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Copper CRM | Semrush | |
|---|---|---|
| Free plan | No | No |
| Entry price | $12/mo | $139/mo |
| Enterprise available | No | Yes |
| Pricing model | Per Seat | Flat Rate |
| Last verified | September 17, 2026 | September 12, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 17, 2026. Tracked daily.