Heap vs Hotjar: Pricing Comparison (2026)
Heap starts at $300/mo. Hotjar starts at $39/mo. Hotjar is $261/mo cheaper on the entry tier than Heap.
Product analytics that captures every click, tap, and swipe automatically — positioned as the alternative to Amplitude/Mixpanel for teams that don't want to define events upfront. Distinctive for autocapture (retroactive analysis of any user interaction). Acquired by Contentsquare in 2024. Free tier up to 10K sessions/mo; Growth ~$300/mo ($3,600/yr); Enterprise typically $30K-100K/yr. Popular with product teams who value 'ask any question later' over structured tracking.
Session replay + heatmap analytics acquired by Contentsquare in 2021 for $500M. Positioned as the alternative to FullStory and Microsoft Clarity (free) for product and marketing teams. Distinctive for its combined qualitative + quantitative approach — heatmaps, recordings, feedback polls, surveys in one platform. Priced $32-$171/mo across four tiers. Real cost bloat comes from session capacity — high-traffic sites hit overages fast.
All plans compared
| # | Plan | Heap monthly | Heap annual | Hotjar monthly | Hotjar annual |
|---|---|---|---|---|---|
| 1 | Free | 0 | 0 | 0 | 0 |
| 2 | Growth / Observe Plus | 300 | 300 | 39 | 32 |
| 3 | Enterprise / Observe Business | custom | custom | 99 | 80 |
| 4 | Observe Scale | — | — | 213 | 171 |
What each is best for
Product analytics that captures every click, tap, and swipe automatically — positioned as the alternative to Amplitude/Mixpanel for teams that don't want to define events upfront. Distinctive for autocapture (retroactive analysis of any user interaction). Acquired by Contentsquare in 2024. Free tier up to 10K sessions/mo; Growth ~$300/mo ($3,600/yr); Enterprise typically $30K-100K/yr. Popular with product teams who value 'ask any question later' over structured tracking.
Session replay + heatmap analytics acquired by Contentsquare in 2021 for $500M. Positioned as the alternative to FullStory and Microsoft Clarity (free) for product and marketing teams. Distinctive for its combined qualitative + quantitative approach — heatmaps, recordings, feedback polls, surveys in one platform. Priced $32-$171/mo across four tiers. Real cost bloat comes from session capacity — high-traffic sites hit overages fast.
At a glance
| Heap | Hotjar | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $300/mo | $39/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | Freemium |
| Last verified | July 25, 2026 | July 25, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 25, 2026. Tracked daily.