Hootsuite vs Klaviyo: Pricing Comparison (2026)
Hootsuite starts at $99/mo. Klaviyo starts at $20/mo. Klaviyo is $79/mo cheaper on the entry tier than Hootsuite.
The category-defining social media management platform, founded 2008 in Vancouver. Positioned as the enterprise-grade alternative to Sprout Social with deeper analytics + governance for regulated industries (banks, government, healthcare). Restructured 2026 into 'Hootsuite Social OS' with 5 modular products (Perch/Nest/Lumen/Wisdom/Parliament) and 4-tier subscription (Standard/Professional/Advanced/Enterprise). Wisdom AI included in every plan. Priced $99-$399/user/mo published, Enterprise custom. Under private equity ownership since 2019 (Vector Capital majority stake since 2024).
Marketing automation built specifically for e-commerce, publicly traded (KVYO), ~$10B market cap. Positioned as the alternative to Mailchimp for e-commerce brands that need behavioral segmentation and revenue attribution. Distinctive for tight Shopify integration and its "attributed revenue" reporting that lets marketers show ROI cleanly. Priced per subscribed profile starting free; scales aggressively past 10K contacts. Real cost bloat comes from SMS add-on and abandoned-cart flows.
All plans compared
| # | Plan | Hootsuite monthly | Hootsuite annual | Klaviyo monthly | Klaviyo annual |
|---|---|---|---|---|---|
| 1 | Standard / Free | 99 | 99 | 0 | 0 |
| 2 | Professional / Email | 199 | 199 | 20 | — |
| 3 | Advanced / Email + SMS | 399 | 399 | 35 | — |
| 4 | Enterprise | custom | custom | — | — |
What each is best for
The category-defining social media management platform, founded 2008 in Vancouver. Positioned as the enterprise-grade alternative to Sprout Social with deeper analytics + governance for regulated industries (banks, government, healthcare). Restructured 2026 into 'Hootsuite Social OS' with 5 modular products (Perch/Nest/Lumen/Wisdom/Parliament) and 4-tier subscription (Standard/Professional/Advanced/Enterprise). Wisdom AI included in every plan. Priced $99-$399/user/mo published, Enterprise custom. Under private equity ownership since 2019 (Vector Capital majority stake since 2024).
Marketing automation built specifically for e-commerce, publicly traded (KVYO), ~$10B market cap. Positioned as the alternative to Mailchimp for e-commerce brands that need behavioral segmentation and revenue attribution. Distinctive for tight Shopify integration and its "attributed revenue" reporting that lets marketers show ROI cleanly. Priced per subscribed profile starting free; scales aggressively past 10K contacts. Real cost bloat comes from SMS add-on and abandoned-cart flows.
At a glance
| Hootsuite | Klaviyo | |
|---|---|---|
| Free plan | — | Yes |
| Entry price | $99/mo | $20/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | Per Usage |
| Last verified | August 30, 2026 | August 23, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 30, 2026. Tracked daily.
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