Insightly vs Mailchimp — Pricing, Plans, and Verified Costs (2026)
Insightly starts at $29/mo. Mailchimp starts at $13/mo. Mailchimp is $16/mo cheaper on the entry tier than Insightly.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Insightly (Per Seat) — Insightly bills on a fixed plan from $29/mo, so the listed price is what you pay regardless of volume.
- Mailchimp (Per Usage) — Mailchimp bills on usage — contacts on top of a paid plan starting at $13/mo. The plan includes an allowance; anything beyond it is metered.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Insightly is a unified CRM + Marketing + Service + AppConnect suite (Unbounce-owned). CRM Plus $29/user/mo, Pro $49, Enterprise $99. All-in-One bundles from $349/mo save up to 30%. Annual billing only.
The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.
All plans compared
| Tier role | Plan | Insightly monthly | Insightly annual | Mailchimp monthly | Mailchimp annual |
|---|---|---|---|---|---|
| Free / starter | — / Free | — | — | Free | — |
| Entry paid | Plus / Essentials | $29 | $29 | $13 | — |
| Mid tier | Professional / Standard | $49 | $49 | $20 | — |
| Pro / power | All-in-One Plus / Premium | $349 | $349 | $350 | — |
| Enterprise | Enterprise / — | $99 | $99 | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Insightly is worth it if… Insightly is ideal for small-to-mid businesses wanting an all-in-one CRM + Marketing + Service without stitching multiple tools.
Mailchimp is worth it if… SMBs and solo creators who want email marketing + light e-commerce + landing pages — the household-name option with generous templates and easy setup. Free covers up to 500 contacts; Essentials adds automations; Standard adds journeys and A/B testing; Premium adds advanced segmentation.
Bottom line: Choose based on how you want to pay — Insightly is per seat, Mailchimp is per usage.
Choose Insightly over Mailchimp if…
Choose Insightly if…
- You want fixed-price predictability (per seat, from $29/mo).
- You match the profile Insightly is built for: ideal for small-to-mid businesses wanting an all-in-one CRM + Marketing + Service without stitching multiple tools.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Mailchimp if…
- You want to pay only for actual usage (per usage, from $13/mo).
- You match the profile Mailchimp is built for: SMBs and solo creators who want email marketing + light e-commerce + landing pages — the household-name option with generous templates and easy setup.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Insightly | Mailchimp | |
|---|---|---|
| Free plan | No | Yes |
| Entry price | $29/mo | $13/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Usage |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 27, 2026. Tracked daily.
Frequently asked questions
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Common questions about Insightly and Mailchimp
- How much does Insightly cost in 2026?
- Does Insightly have a free plan?
- How often does Insightly change prices?
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- How much does Mailchimp cost in 2026?
- Does Mailchimp have a free plan?
- How often does Mailchimp change prices?
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