Insightly vs Mailchimp: Pricing Comparison (2026)
Insightly starts at $29/mo. Mailchimp starts at $13/mo. Mailchimp is $16/mo cheaper on the entry tier than Insightly.
Insightly is a unified CRM + Marketing + Service + AppConnect suite (Unbounce-owned). CRM Plus $29/user/mo, Pro $49, Enterprise $99. All-in-One bundles from $349/mo save up to 30%. Annual billing only.
The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.
All plans compared
| # | Plan | Insightly monthly | Insightly annual | Mailchimp monthly | Mailchimp annual |
|---|---|---|---|---|---|
| 1 | Plus / Free | 29 | 29 | 0 | — |
| 2 | Professional / Essentials | 49 | 49 | 13 | — |
| 3 | Enterprise / Standard | 99 | 99 | 20 | — |
| 4 | All-in-One Plus / Premium | 349 | 349 | 350 | — |
What each is best for
Insightly is a unified CRM + Marketing + Service + AppConnect suite (Unbounce-owned). CRM Plus $29/user/mo, Pro $49, Enterprise $99. All-in-One bundles from $349/mo save up to 30%. Annual billing only.
The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.
At a glance
| Insightly | Mailchimp | |
|---|---|---|
| Free plan | — | Yes |
| Entry price | $29/mo | $13/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Usage |
| Last verified | August 28, 2026 | August 30, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 30, 2026. Tracked daily.