Klaviyo vs Moz Local: Pricing Comparison (2026)
Klaviyo starts at $20/mo. Moz Local starts at $16/mo. Moz Local is $4/mo cheaper on the entry tier than Klaviyo.
Marketing automation built specifically for e-commerce, publicly traded (KVYO), ~$10B market cap. Positioned as the alternative to Mailchimp for e-commerce brands that need behavioral segmentation and revenue attribution. Distinctive for tight Shopify integration and its "attributed revenue" reporting that lets marketers show ROI cleanly. Priced per subscribed profile starting free; scales aggressively past 10K contacts. Real cost bloat comes from SMS add-on and abandoned-cart flows.
Local SEO listings management from Moz (the OG SEO tools company). Positioned as the value alternative to Yext for small businesses and single-location owners. Distinctive: you OWN your citations (unlike Yext's subscription-managed model). Lite $14/mo per location (listings + review monitoring), Preferred $22/mo (adds directories), Elite $33/mo (adds reputation management). Popular with SMB owners who can't justify Yext's $199/mo per location.
All plans compared
| # | Plan | Klaviyo monthly | Klaviyo annual | Moz Local monthly | Moz Local annual |
|---|---|---|---|---|---|
| 1 | Free / Lite | 0 | 0 | 14 | 14 |
| 2 | Email / Preferred | 20 | — | 22 | 22 |
| 3 | Email + SMS / Elite | 35 | — | 33 | 33 |
What each is best for
Marketing automation built specifically for e-commerce, publicly traded (KVYO), ~$10B market cap. Positioned as the alternative to Mailchimp for e-commerce brands that need behavioral segmentation and revenue attribution. Distinctive for tight Shopify integration and its "attributed revenue" reporting that lets marketers show ROI cleanly. Priced per subscribed profile starting free; scales aggressively past 10K contacts. Real cost bloat comes from SMS add-on and abandoned-cart flows.
Local SEO listings management from Moz (the OG SEO tools company). Positioned as the value alternative to Yext for small businesses and single-location owners. Distinctive: you OWN your citations (unlike Yext's subscription-managed model). Lite $14/mo per location (listings + review monitoring), Preferred $22/mo (adds directories), Elite $33/mo (adds reputation management). Popular with SMB owners who can't justify Yext's $199/mo per location.
At a glance
| Klaviyo | Moz Local | |
|---|---|---|
| Free plan | Yes | — |
| Entry price | $20/mo | $16/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | — |
| Last verified | August 23, 2026 | August 14, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 23, 2026. Tracked daily.
