Klaviyo vs Yext — Pricing, Plans, and Verified Costs (2026)
Klaviyo starts at $20/mo. Yext uses custom pricing — request a quote to compare.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Klaviyo (Per Usage) — Klaviyo bills on usage — Contacts on top of a paid plan starting at $20/mo. The plan includes an allowance; anything beyond it is metered.
- Yext (Unknown model) — Yext bills on a fixed plan, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Marketing automation built specifically for e-commerce, publicly traded (KVYO), ~$10B market cap. Positioned as the alternative to Mailchimp for e-commerce brands that need behavioral segmentation and revenue attribution. Distinctive for tight Shopify integration and its "attributed revenue" reporting that lets marketers show ROI cleanly. Priced per subscribed profile starting free; scales aggressively past 10K contacts. Real cost bloat comes from SMS add-on and abandoned-cart flows.
The enterprise digital-presence-management platform (formerly known as the location-listings company), publicly traded (YEXT). Positioned as the alternative to Moz Local and BrightLocal for multi-location brands with 10+ locations. Distinctive for pushing structured business info (hours, menus, services) to 100+ publishers via API, plus AI-answer platforms (they call this 'Answers'). Starts $199/mo per location; enterprise contracts run $50K-$500K+/yr for chains. Real cost bloat: per-location licensing scales linearly.
All plans compared
| Tier role | Plan | Klaviyo monthly | Klaviyo annual | Yext monthly | Yext annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Email / — | $20 | — | — | — |
| Pro / power | Email + SMS / — | $35 | — | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Klaviyo is worth it if… e-commerce brands (Shopify, WooCommerce, Magento) that need product-triggered email + SMS flows — abandoned cart, browse abandonment, post-purchase, winback — with revenue attribution baked in. Free covers up to 250 subscribers; paid tiers scale by subscriber count with email + SMS bundled or separate.
Yext is worth it if… large multi-location brands (100-10,000+ locations) that need enterprise-scale digital knowledge management — syncing business data (hours, offers, menus) across Google, Bing, Facebook, Apple Maps, and 200+ directories. Custom-quoted by location count + modules; typical enterprise contracts $10K-$500K+/year.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Klaviyo over Yext if…
Choose Klaviyo if…
- You want to pay only for actual usage (per usage, from $20/mo).
- You match the profile Klaviyo is built for: e-commerce brands (Shopify, WooCommerce, Magento) that need product-triggered email + SMS flows — abandoned cart, browse abandonment, post-purchase, winback — with revenue attribution baked in.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Yext if…
- You're comfortable with Yext's custom pricing entry point.
- You match the profile Yext is built for: large multi-location brands (100-10,000+ locations) that need enterprise-scale digital knowledge management — syncing business data (hours, offers, menus) across Google, Bing, Facebook, Apple Maps, and 200+ directories.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Klaviyo | Yext | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $20/mo | Custom pricing |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | — |
| Verification | Checked October 3, 2026 | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 3, 2026. Tracked daily.