Mailchimp vs Moz Local — Pricing, Plans, and Verified Costs (2026)
Mailchimp starts at $13/mo. Moz Local starts at $20/mo. Mailchimp is $7/mo cheaper on the entry tier than Moz Local.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Mailchimp (Per Usage) — Mailchimp bills on usage — contacts on top of a paid plan starting at $13/mo. The plan includes an allowance; anything beyond it is metered.
- Moz Local (Unknown model) — Moz Local bills on a fixed plan from $20/mo, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.
Local SEO listings management from Moz (the OG SEO tools company). Positioned as the value alternative to Yext for small businesses and single-location owners. Distinctive: you OWN your citations (unlike Yext's subscription-managed model). Lite $14/mo per location (listings + review monitoring), Preferred $22/mo (adds directories), Elite $33/mo (adds reputation management). Popular with SMB owners who can't justify Yext's $199/mo per location.
All plans compared
| Tier role | Plan | Mailchimp monthly | Mailchimp annual | Moz Local monthly | Moz Local annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | — | — | — |
| Entry paid | Essentials / Lite | $13 | — | $20 | $16.58 |
| Mid tier | Standard / Preferred | $20 | — | $30 | $24.92 |
| Pro / power | Premium / Elite | $350 | — | $40 | $33.25 |
| Enterprise | — / Enterprise | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Mailchimp is worth it if… SMBs and solo creators who want email marketing + light e-commerce + landing pages — the household-name option with generous templates and easy setup. Free covers up to 500 contacts; Essentials adds automations; Standard adds journeys and A/B testing; Premium adds advanced segmentation.
Moz Local is worth it if… multi-location businesses (5-500 locations) that need to sync Google Business Profile, Facebook, Yelp, and Bing across all locations — particularly if you're outside enterprise-scale territory of Yext. Lite covers basic listing management; Preferred adds review management; Elite adds reputation monitoring.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Mailchimp over Moz Local if…
Choose Mailchimp if…
- You want to pay only for actual usage (per usage, from $13/mo).
- You match the profile Mailchimp is built for: SMBs and solo creators who want email marketing + light e-commerce + landing pages — the household-name option with generous templates and easy setup.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Moz Local if…
- You're comfortable with Moz Local's from $20/mo entry point.
- You match the profile Moz Local is built for: multi-location businesses (5-500 locations) that need to sync Google Business Profile, Facebook, Yelp, and Bing across all locations — particularly if you're outside enterprise-scale territory of Yext.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Mailchimp | Moz Local | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $13/mo | $20/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | — |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 27, 2026. Tracked daily.
Frequently asked questions
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Common questions about Mailchimp and Moz Local
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- How much does Moz Local cost in 2026?
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