Mailchimp vs SE Ranking: Pricing Comparison (2026)
Mailchimp starts at $13/mo. SE Ranking starts at $129/mo. Mailchimp is $116/mo cheaper on the entry tier than SE Ranking.
See price history: Mailchimp · SE Ranking
The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.
SEO platform positioned as the value alternative to Semrush at roughly half the price. Distinctive for its "full SEO suite" positioning — keyword research, rank tracking, backlink monitoring, site audit — bundled at the Essential tier rather than sold as add-ons. Priced $65-$259/mo (annual). Bootstrapped, popular with agencies serving SMB clients where the client can't justify Semrush's price tag.
All plans compared
| # | Plan | Mailchimp monthly | Mailchimp annual | SE Ranking monthly | SE Ranking annual |
|---|---|---|---|---|---|
| 1 | Free / Core | 0 | — | 129 | 103.20 |
| 2 | Essentials / Growth | 13 | — | 279 | 223.20 |
| 3 | Standard / Enterprise | 20 | — | custom | custom |
| 4 | Premium | 350 | — | — | — |
What each is best for
The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.
SEO platform positioned as the value alternative to Semrush at roughly half the price. Distinctive for its "full SEO suite" positioning — keyword research, rank tracking, backlink monitoring, site audit — bundled at the Essential tier rather than sold as add-ons. Priced $65-$259/mo (annual). Bootstrapped, popular with agencies serving SMB clients where the client can't justify Semrush's price tag.
At a glance
| Mailchimp | SE Ranking | |
|---|---|---|
| Free plan | Yes | — |
| Entry price | $13/mo | $129/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Flat Rate |
| Last verified | July 28, 2026 | July 27, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 28, 2026. Tracked daily.