Mailchimp vs Typefully: Pricing Comparison (2026)
Mailchimp starts at $13/mo. Typefully starts at $12.5/mo. Typefully is $0.5/mo cheaper on the entry tier than Mailchimp.
The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.
Twitter/X scheduling and drafting tool positioned as the alternative to Buffer for teams focused specifically on X and LinkedIn. Distinctive for AI-assisted rewriting, thread-composer UX, and analytics that reveal which tweets drove followers. Priced $12.50-$99/mo. Bootstrapped, popular with solopreneurs, growth marketers, and thought-leader founders building audiences on X. Cut prices in July 2026 to defend against native X/LinkedIn scheduling.
All plans compared
| # | Plan | Mailchimp monthly | Mailchimp annual | Typefully monthly | Typefully annual |
|---|---|---|---|---|---|
| 1 | Free | 0 | — | 0 | 0 |
| 2 | Essentials / Starter | 13 | — | 12.50 | 10 |
| 3 | Standard / Team | 20 | — | 25 | 20 |
| 4 | Premium | 350 | — | — | — |
What each is best for
The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.
Twitter/X scheduling and drafting tool positioned as the alternative to Buffer for teams focused specifically on X and LinkedIn. Distinctive for AI-assisted rewriting, thread-composer UX, and analytics that reveal which tweets drove followers. Priced $12.50-$99/mo. Bootstrapped, popular with solopreneurs, growth marketers, and thought-leader founders building audiences on X. Cut prices in July 2026 to defend against native X/LinkedIn scheduling.
At a glance
| Mailchimp | Typefully | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $13/mo | $12.5/mo |
| Enterprise available | Yes | — |
| Pricing model | Per Usage | Flat Rate |
| Last verified | July 28, 2026 | July 28, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 28, 2026. Tracked daily.