Mailchimp vs Typefully — Pricing, Plans, and Verified Costs (2026)
Mailchimp starts at $13/mo. Typefully starts at $8.25/mo. Typefully is $4.75/mo cheaper on the entry tier than Mailchimp.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Mailchimp (Per Usage) — Mailchimp bills on usage — contacts on top of a paid plan starting at $13/mo. The plan includes an allowance; anything beyond it is metered.
- Typefully (Flat Rate) — Typefully bills on a fixed plan from $8.25/mo, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.
Twitter/X scheduling and drafting tool positioned as the alternative to Buffer for teams focused specifically on X and LinkedIn. Distinctive for AI-assisted rewriting, thread-composer UX, and analytics that reveal which tweets drove followers. Priced $12.50-$99/mo. Bootstrapped, popular with solopreneurs, growth marketers, and thought-leader founders building audiences on X. Cut prices in July 2026 to defend against native X/LinkedIn scheduling.
All plans compared
| Tier role | Plan | Mailchimp monthly | Mailchimp annual | Typefully monthly | Typefully annual |
|---|---|---|---|---|---|
| Free / starter | Free | Free | — | Free | Free |
| Entry paid | Essentials / Creator | $13 | — | $8.25 | $8.25 |
| Mid tier | Standard / — | $20 | — | — | — |
| Pro / power | Premium / — | $350 | — | — | — |
| Teams | — / Business | — | — | Free | $18 |
| Enterprise | — / Enterprise | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Mailchimp is worth it if… SMBs and solo creators who want email marketing + light e-commerce + landing pages — the household-name option with generous templates and easy setup. Free covers up to 500 contacts; Essentials adds automations; Standard adds journeys and A/B testing; Premium adds advanced segmentation.
Typefully is worth it if… creators and knowledge workers actively building an audience on X (Twitter), LinkedIn, Threads, or Bluesky who want distraction-free composition + AI writing assistance + scheduling. Free tier covers basic use; Starter adds premium features; Team adds team collaboration.
Bottom line: Choose based on how you want to pay — Mailchimp is per usage, Typefully is flat rate.
Choose Mailchimp over Typefully if…
Choose Mailchimp if…
- You want to pay only for actual usage (per usage, from $13/mo).
- You match the profile Mailchimp is built for: SMBs and solo creators who want email marketing + light e-commerce + landing pages — the household-name option with generous templates and easy setup.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Typefully if…
- You want fixed-price predictability (flat rate, from $8.25/mo).
- You match the profile Typefully is built for: creators and knowledge workers actively building an audience on X (Twitter), LinkedIn, Threads, or Bluesky who want distraction-free composition + AI writing assistance + scheduling.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Mailchimp | Typefully | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $13/mo | $8.25/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Flat Rate |
| Verification | Pricing under review | Checked September 28, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 28, 2026. Tracked daily.
Frequently asked questions
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Common questions about Mailchimp and Typefully
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- How often does Mailchimp change prices?
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- How much does Typefully cost in 2026?
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- How often does Typefully change prices?
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