Mailchimp vs Whitespark: Pricing Comparison (2026)
Mailchimp starts at $13/mo. Whitespark starts at $17/mo. Mailchimp is $4/mo cheaper on the entry tier than Whitespark.
See price history: Mailchimp · Whitespark
The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.
Canadian local SEO toolkit positioned as the modular alternative to Yext + BrightLocal + Moz Local. Distinctive for its 'pick-only-what-you-need' pricing: Local Citation Finder from $17/mo, Managed citation packages $300-500 one-time per location, Google Business Profile management $97/mo per location. Popular with local SEO agencies serving small business clients who want individual services, not full-suite subscriptions.
All plans compared
| # | Plan | Mailchimp monthly | Mailchimp annual | Whitespark monthly | Whitespark annual |
|---|---|---|---|---|---|
| 1 | Free / Local Citation Finder | 0 | — | 17 | 17 |
| 2 | Essentials / GBP Management | 13 | — | 97 | 97 |
| 3 | Standard / Managed Citations | 20 | — | 300 | 300 |
| 4 | Premium / Enterprise | 350 | — | custom | custom |
What each is best for
The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.
Canadian local SEO toolkit positioned as the modular alternative to Yext + BrightLocal + Moz Local. Distinctive for its 'pick-only-what-you-need' pricing: Local Citation Finder from $17/mo, Managed citation packages $300-500 one-time per location, Google Business Profile management $97/mo per location. Popular with local SEO agencies serving small business clients who want individual services, not full-suite subscriptions.
At a glance
| Mailchimp | Whitespark | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $13/mo | $17/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | — |
| Last verified | July 20, 2026 | July 25, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 25, 2026. Tracked daily.