Mailchimp vs Yext: Pricing Comparison (2026)
Mailchimp starts at $13/mo. Yext starts at $199/mo. Mailchimp is $186/mo cheaper on the entry tier than Yext.
The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.
The enterprise digital-presence-management platform (formerly known as the location-listings company), publicly traded (YEXT). Positioned as the alternative to Moz Local and BrightLocal for multi-location brands with 10+ locations. Distinctive for pushing structured business info (hours, menus, services) to 100+ publishers via API, plus AI-answer platforms (they call this 'Answers'). Starts $199/mo per location; enterprise contracts run $50K-$500K+/yr for chains. Real cost bloat: per-location licensing scales linearly.
All plans compared
| # | Plan | Mailchimp monthly | Mailchimp annual | Yext monthly | Yext annual |
|---|---|---|---|---|---|
| 1 | Free / Starter | 0 | — | 199 | 199 |
| 2 | Essentials / Pro | 13 | — | custom | custom |
| 3 | Standard / Enterprise | 20 | — | custom | custom |
| 4 | Premium | 350 | — | — | — |
What each is best for
The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.
The enterprise digital-presence-management platform (formerly known as the location-listings company), publicly traded (YEXT). Positioned as the alternative to Moz Local and BrightLocal for multi-location brands with 10+ locations. Distinctive for pushing structured business info (hours, menus, services) to 100+ publishers via API, plus AI-answer platforms (they call this 'Answers'). Starts $199/mo per location; enterprise contracts run $50K-$500K+/yr for chains. Real cost bloat: per-location licensing scales linearly.
At a glance
| Mailchimp | Yext | |
|---|---|---|
| Free plan | Yes | — |
| Entry price | $13/mo | $199/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | — |
| Last verified | July 20, 2026 | July 25, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 25, 2026. Tracked daily.