Mailerlite vs Shopify: Pricing Comparison (2026)
Mailerlite starts at $12/mo. Shopify starts at $39/mo. Mailerlite is $27/mo cheaper on the entry tier than Shopify.
See price history: Mailerlite · Shopify
European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and formerly generous free tier. Restructured June 16, 2026: Growing Business renamed 'Comfort', paid tiers up 10-30% on effective per-subscriber basis (headline held, coverage shrank), free plan cut to 250 subs / 2,500 emails effective July 1, 2026. Priced $9-$12/mo Comfort tier (annual/monthly). Owned by Vista Equity Partners since 2021. Popular with creators and small businesses in Europe.
The e-commerce platform that grew from $19/mo startup roots to a $95B market cap public company powering ~10% of all US e-commerce. Positioned as the alternative to running your own e-commerce infrastructure or fighting Amazon's marketplace rules. Distinctive for the 8,000+ app ecosystem plus Shopify Payments (which is where the real margin comes from, on top of $39-$399 subscription). Shopify Plus at $2,300+/mo dominates enterprise e-commerce. Also runs the payment infrastructure for Instagram, TikTok, YouTube Shopping. Recent 2026 shift raised Basic from $29 to $39 monthly with a new POS Pro add-on at $89/mo per location.
All plans compared
| # | Plan | Mailerlite monthly | Mailerlite annual | Shopify monthly | Shopify annual |
|---|---|---|---|---|---|
| 1 | Free / Basic | 0 | 0 | 39 | 29 |
| 2 | Comfort / Grow | 12 | 9 | 105 | 79 |
| 3 | Power / Advanced | custom | custom | 399 | 299 |
| 4 | Plus | — | — | 2300 | — |
What each is best for
European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and formerly generous free tier. Restructured June 16, 2026: Growing Business renamed 'Comfort', paid tiers up 10-30% on effective per-subscriber basis (headline held, coverage shrank), free plan cut to 250 subs / 2,500 emails effective July 1, 2026. Priced $9-$12/mo Comfort tier (annual/monthly). Owned by Vista Equity Partners since 2021. Popular with creators and small businesses in Europe.
The e-commerce platform that grew from $19/mo startup roots to a $95B market cap public company powering ~10% of all US e-commerce. Positioned as the alternative to running your own e-commerce infrastructure or fighting Amazon's marketplace rules. Distinctive for the 8,000+ app ecosystem plus Shopify Payments (which is where the real margin comes from, on top of $39-$399 subscription). Shopify Plus at $2,300+/mo dominates enterprise e-commerce. Also runs the payment infrastructure for Instagram, TikTok, YouTube Shopping. Recent 2026 shift raised Basic from $29 to $39 monthly with a new POS Pro add-on at $89/mo per location.
At a glance
| Mailerlite | Shopify | |
|---|---|---|
| Free plan | Yes | — |
| Entry price | $12/mo | $39/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | — |
| Last verified | August 12, 2026 | August 12, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 12, 2026. Tracked daily.