Mailerlite vs Whitespark: Pricing Comparison (2026)
Mailerlite starts at $10/mo. Whitespark starts at $17/mo. Mailerlite is $7/mo cheaper on the entry tier than Whitespark.
See price history: Mailerlite · Whitespark
European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and generous free tier (up to 1K subscribers, 12K emails/month). Priced $10-$29/mo across three tiers. Owned by Vista Equity Partners since 2021 — recently raised annual rate from $8.30 to $9/user/mo, narrowing the annual discount from 17% to 10%. Popular with creators and small businesses in Europe.
Canadian local SEO toolkit positioned as the modular alternative to Yext + BrightLocal + Moz Local. Distinctive for its 'pick-only-what-you-need' pricing: Local Citation Finder from $17/mo, Managed citation packages $300-500 one-time per location, Google Business Profile management $97/mo per location. Popular with local SEO agencies serving small business clients who want individual services, not full-suite subscriptions.
All plans compared
| # | Plan | Mailerlite monthly | Mailerlite annual | Whitespark monthly | Whitespark annual |
|---|---|---|---|---|---|
| 1 | Local Citation Finder | — | — | 17 | 17 |
| 2 | GBP Management | — | — | 97 | 97 |
| 3 | Managed Citations | — | — | 300 | 300 |
| 4 | Enterprise | — | — | custom | custom |
What each is best for
European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and generous free tier (up to 1K subscribers, 12K emails/month). Priced $10-$29/mo across three tiers. Owned by Vista Equity Partners since 2021 — recently raised annual rate from $8.30 to $9/user/mo, narrowing the annual discount from 17% to 10%. Popular with creators and small businesses in Europe.
Canadian local SEO toolkit positioned as the modular alternative to Yext + BrightLocal + Moz Local. Distinctive for its 'pick-only-what-you-need' pricing: Local Citation Finder from $17/mo, Managed citation packages $300-500 one-time per location, Google Business Profile management $97/mo per location. Popular with local SEO agencies serving small business clients who want individual services, not full-suite subscriptions.
At a glance
| Mailerlite | Whitespark | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $10/mo | $17/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | — |
| Last verified | July 24, 2026 | July 25, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 25, 2026. Tracked daily.