Moz Local vs Sprout Social: Pricing Comparison (2026)
Moz Local starts at $16/mo. Sprout Social starts at $249/mo. Moz Local is $233/mo cheaper on the entry tier than Sprout Social.
See price history: Moz Local · Sprout Social
Local SEO listings management from Moz (the OG SEO tools company). Positioned as the value alternative to Yext for small businesses and single-location owners. Distinctive: you OWN your citations (unlike Yext's subscription-managed model). Lite $14/mo per location (listings + review monitoring), Preferred $22/mo (adds directories), Elite $33/mo (adds reputation management). Popular with SMB owners who can't justify Yext's $199/mo per location.
Social media management platform positioned as the modern, marketer-friendly alternative to Hootsuite — known for its polished UI + better analytics + Salesforce/Zendesk-tier support integrations. Distinctive for its Smart Inbox (unified message queue) and best-in-class reporting used by 34,000+ brands. Priced $199-$499/user/mo across Standard/Professional/Advanced tiers plus custom Enterprise. Public since 2019 (NASDAQ: SPT), $1.5B market cap. Acquired Tagger (influencer marketing) in 2023 and Repustate (AI/sentiment analysis) in 2022.
All plans compared
| # | Plan | Moz Local monthly | Moz Local annual | Sprout Social monthly | Sprout Social annual |
|---|---|---|---|---|---|
| 1 | Lite / Standard | 14 | 14 | 249 | 199 |
| 2 | Preferred / Professional | 22 | 22 | 399 | 299 |
| 3 | Elite / Advanced | 33 | 33 | 599 | 499 |
| 4 | Enterprise | — | — | custom | custom |
What each is best for
Local SEO listings management from Moz (the OG SEO tools company). Positioned as the value alternative to Yext for small businesses and single-location owners. Distinctive: you OWN your citations (unlike Yext's subscription-managed model). Lite $14/mo per location (listings + review monitoring), Preferred $22/mo (adds directories), Elite $33/mo (adds reputation management). Popular with SMB owners who can't justify Yext's $199/mo per location.
Social media management platform positioned as the modern, marketer-friendly alternative to Hootsuite — known for its polished UI + better analytics + Salesforce/Zendesk-tier support integrations. Distinctive for its Smart Inbox (unified message queue) and best-in-class reporting used by 34,000+ brands. Priced $199-$499/user/mo across Standard/Professional/Advanced tiers plus custom Enterprise. Public since 2019 (NASDAQ: SPT), $1.5B market cap. Acquired Tagger (influencer marketing) in 2023 and Repustate (AI/sentiment analysis) in 2022.
At a glance
| Moz Local | Sprout Social | |
|---|---|---|
| Free plan | — | — |
| Entry price | $16/mo | $249/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | — |
| Last verified | August 14, 2026 | August 30, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 30, 2026. Tracked daily.