Peec AI vs Semrush — Pricing, Plans, and Verified Costs (2026)
Peec AI starts at $94.74/mo. Semrush starts at $139.95/mo. Peec AI is $45.209999999999994/mo cheaper on the entry tier than Semrush.
AI search visibility tracker that measures how often ChatGPT, Gemini, AI Overviews, Copilot and Perplexity name your brand, which sources they cite when they do, and which competitors they name instead.
Enterprise SEO + digital marketing platform, acquired by Adobe for $1.9B in cash (deal closed April 28, 2026) and now part of Adobe's Customer Experience (CX) Enterprise. Formerly publicly traded (SEMR) before the take-private. Positioned as the alternative to Ahrefs for teams that want a broader marketing suite (social media, PPC intelligence, content marketing, and now Generative Engine Optimization / AI Search) beyond pure SEO. Distinctive as the marketing generalist tool (Ahrefs is SEO-specialist), and increasingly as the Adobe-blessed answer to brand visibility across ChatGPT/Perplexity/AI Overviews. Priced $139-$549/mo across four main tiers plus custom Enterprise. Real cost bloat: user seats + Local + Trends + Content Marketplace still charge extra even after Adobe.
All plans compared
| Tier role | Plan | Peec AI monthly | Peec AI annual | Semrush monthly | Semrush annual |
|---|---|---|---|---|---|
| Entry paid | Starter / SEO | $94.74 | $78.02 | $139 | $117.33 |
| Mid tier 1 | Pro / Starter (SEO + AI Search) | $228.49 | $200.62 | $199 | $165.17 |
| Mid tier 2 | — / Pro+ (SEO + AI Search) | — | — | $299 | $248.17 |
| Pro / power | Advanced / Advanced (SEO + AI Search) | $473.69 | $401.25 | $549 | $455.67 |
| Enterprise | Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Peec AI is worth it if… Peec AI is ideal for in-house SEO and content teams who need evidence of whether AI assistants mention their brand and what they cite. Best if you track a defined prompt set rather than a whole keyword universe, since pricing scales with prompts, not users.
Semrush is worth it if… marketing agencies and in-house SEO teams (5-100 people) that need the full SEO/PPC/content/AI Search stack — keyword research + rank tracking + backlink audit + site audit + content optimization + local SEO + AI visibility (ChatGPT/Perplexity/AI Overview citations). SEO covers small teams doing traditional search; Starter adds AI Search monitoring; Pro+ scales for growing agencies across multiple sites; Advanced adds API + deeper AI visibility for larger orgs.
Bottom line: Choose based on how you want to pay — Peec AI is tiered, Semrush is flat rate.
Choose Peec AI over Semrush if…
Choose Peec AI if…
- You want fixed-price predictability (tiered, from $94.74/mo).
- You match the profile Peec AI is built for: ideal for in-house SEO and content teams who need evidence of whether AI assistants mention their brand and what they cite.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Semrush if…
- You want fixed-price predictability (flat rate, from $139.95/mo).
- You match the profile Semrush is built for: marketing agencies and in-house SEO teams (5-100 people) that need the full SEO/PPC/content/AI Search stack — keyword research + rank tracking + backlink audit + site audit + content optimization + local SEO + AI visibility (ChatGPT/Perplexity/AI Overview citations).
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Peec AI | Semrush | |
|---|---|---|
| Free plan | No | No |
| Entry price | $94.74/mo | $139.95/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Tiered | Flat Rate |
| Verification | Verified October 27, 2026 | Checked October 4, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 27, 2026. Verification cadence varies by tool; check each tool page.