How much does Braze cost in 2026?

Braze uses a custom quote-based pricing model rather than fixed public tiers, with rates negotiated based on maus + channels, integrations, and support needs. Braze publishes 4 plans but no list prices, so SaaS Price Hub cannot verify an entry cost without a sales conversation. Pricing is currently under review.

Pricing under review

Braze on SaaS Price Hub

Is Braze priced per seat, per usage, or hybrid?

Braze is priced per usage (Per Usage), with maus + channels as the limit that drives cost.

How often does Braze change its pricing?

SaaS Price Hub has recorded no tracked list-price change for Braze in the last 12 months. Prices are re-checked against the vendor daily and any move is logged.

Full Braze price history

Where can I find Braze's official pricing page?

Braze publishes its own pricing at www.braze.com/pricing.

Braze official pricing page

Compare Braze pricing to alternatives

Braze vs Mailchimp$13/mo Braze vs Klaviyo$20/mo Braze vs LightfieldFree Braze vs Freshsales$11/mo Braze vs monday CRM$15/mo

Braze pricing plans

See the full Braze pricing page for tier details.

Quick facts about Braze pricing

Pricing model: Per Usage
Key limit metric: MAUs + channels
Free trial: 14 days
Enterprise pricing: Available (custom quote)
Native currency: USD
Category: CRM & Sales

Who is Braze best for?

In other words, Braze is worth it for consumer product teams at scale (10M+ monthly active users) that need cross-channel messaging — push, in-app, email, SMS — with sophisticated personalization and journey orchestration. Custom-quoted by MAU volume and channels enabled; Braze Go for early-stage, Braze Enterprise for massive scale. Steep learning curve; dedicated CRM/lifecycle team typically required. Deep native integrations with Segment, mParticle, and 300+ data sources. Downside: mid-market contracts start ~$60-100K/year, and small teams will underuse the platform's depth.

What is Braze not for?

Under 1M MAUs? Pick Iterable, Customer.io, or OneSignal. Just need email marketing? Klaviyo or Mailchimp.

Sources

Pricing under review.