How much does Braze cost?
In other words, Braze pricing is quote-only — enterprise-tier pricing requires contacting the vendor. Prices verified Aug 16, 2026.
⏱ Verified 2 days ago — this page pulls live from our directory and updates within 24 hours of any tracked price change.
Braze pricing plans
See the full Braze pricing page for tier details.
Quick facts about Braze pricing
- Pricing model
- Per Usage
- Key limit metric
- MAUs + channels
- Free trial
- 14 days
- Enterprise pricing
- Available (custom quote)
- Native currency
- USD
- Category
- CRM & Sales
Who is Braze best for?
In other words, Braze is worth it for consumer product teams at scale (10M+ monthly active users) that need cross-channel messaging — push, in-app, email, SMS — with sophisticated personalization and journey orchestration. Custom-quoted by MAU volume and channels enabled; Braze Go for early-stage, Braze Enterprise for massive scale. Steep learning curve; dedicated CRM/lifecycle team typically required. Deep native integrations with Segment, mParticle, and 300+ data sources. Downside: mid-market contracts start ~$60-100K/year, and small teams will underuse the platform's depth.
When to look elsewhere
Under 1M MAUs? Pick Iterable, Customer.io, or OneSignal. Just need email marketing? Klaviyo or Mailchimp.
Answer generated from SaaS Price Hub's daily-verified pricing tracker. Last updated August 16, 2026.
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