Brevo vs Klaviyo — Pricing, Plans, and Verified Costs (2026)
Brevo starts at $9/mo. Klaviyo starts at $20/mo. Brevo is $11/mo cheaper on the entry tier than Klaviyo.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Brevo (Per Usage) — Brevo bills purely on usage — Emails/month. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
- Klaviyo (Per Usage) — Klaviyo bills purely on usage — Contacts. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
French all-in-one marketing platform (formerly Sendinblue), positioned as the alternative to Mailchimp with better transactional email and SMS built in. Distinctive for pricing per email sent (not per contact) — flips Mailchimp's model on its head and saves money for teams with large-but-inactive lists. Priced $9-$18/mo for entry tiers. Popular with European SMBs and e-commerce.
Marketing automation built specifically for e-commerce, publicly traded (KVYO), ~$10B market cap. Positioned as the alternative to Mailchimp for e-commerce brands that need behavioral segmentation and revenue attribution. Distinctive for tight Shopify integration and its "attributed revenue" reporting that lets marketers show ROI cleanly. Priced per subscribed profile starting free; scales aggressively past 10K contacts. Real cost bloat comes from SMS add-on and abandoned-cart flows.
All plans compared
| Tier role | Plan | Brevo monthly | Brevo annual | Klaviyo monthly | Klaviyo annual |
|---|---|---|---|---|---|
| Free / starter | — / Free | — | — | Free | Free |
| Entry paid | — | — | $20 | — | |
| Pro / power | — / Email + SMS | — | — | $35 | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Brevo is worth it if… Brevo (formerly Sendinblue) is worth it for SMBs that need email + SMS + WhatsApp + basic CRM — particularly if you're European and value GDPR-first tooling. Free tier is generous (unlimited contacts, 300 emails/day); Starter and Business scale by monthly emails, not contacts — unique among ESPs.
Klaviyo is worth it if… e-commerce brands (Shopify, WooCommerce, Magento) that need product-triggered email + SMS flows — abandoned cart, browse abandonment, post-purchase, winback — with revenue attribution baked in. Free covers up to 250 subscribers; paid tiers scale by subscriber count with email + SMS bundled or separate.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Brevo over Klaviyo if…
Choose Brevo if…
- You want to pay only for actual usage (per usage, from $9/mo).
- You match the profile Brevo is built for: Brevo (formerly Sendinblue) is worth it for SMBs that need email + SMS + WhatsApp + basic CRM — particularly if you're European and value GDPR-first tooling.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Klaviyo if…
- You want to pay only for actual usage (per usage, from $20/mo).
- You match the profile Klaviyo is built for: e-commerce brands (Shopify, WooCommerce, Magento) that need product-triggered email + SMS flows — abandoned cart, browse abandonment, post-purchase, winback — with revenue attribution baked in.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Brevo | Klaviyo | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $9/mo | $20/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Usage |
| Last verified | September 12, 2026 | September 10, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 12, 2026. Tracked daily.