Brevo vs Klaviyo: Pricing Comparison (2026)
Brevo starts at $9/mo. Klaviyo starts at $20/mo. Brevo is $11/mo cheaper on the entry tier than Klaviyo.
French all-in-one marketing platform (formerly Sendinblue), positioned as the alternative to Mailchimp with better transactional email and SMS built in. Distinctive for pricing per email sent (not per contact) — flips Mailchimp's model on its head and saves money for teams with large-but-inactive lists. Priced $9-$18/mo for entry tiers. Popular with European SMBs and e-commerce.
Marketing automation built specifically for e-commerce, publicly traded (KVYO), ~$10B market cap. Positioned as the alternative to Mailchimp for e-commerce brands that need behavioral segmentation and revenue attribution. Distinctive for tight Shopify integration and its "attributed revenue" reporting that lets marketers show ROI cleanly. Priced per subscribed profile starting free; scales aggressively past 10K contacts. Real cost bloat comes from SMS add-on and abandoned-cart flows.
All plans compared
| # | Plan | Brevo monthly | Brevo annual | Klaviyo monthly | Klaviyo annual |
|---|---|---|---|---|---|
| 1 | Free | — | — | 0 | 0 |
| 2 | — | — | 20 | — | |
| 3 | Email + SMS | — | — | 35 | — |
What each is best for
French all-in-one marketing platform (formerly Sendinblue), positioned as the alternative to Mailchimp with better transactional email and SMS built in. Distinctive for pricing per email sent (not per contact) — flips Mailchimp's model on its head and saves money for teams with large-but-inactive lists. Priced $9-$18/mo for entry tiers. Popular with European SMBs and e-commerce.
Marketing automation built specifically for e-commerce, publicly traded (KVYO), ~$10B market cap. Positioned as the alternative to Mailchimp for e-commerce brands that need behavioral segmentation and revenue attribution. Distinctive for tight Shopify integration and its "attributed revenue" reporting that lets marketers show ROI cleanly. Priced per subscribed profile starting free; scales aggressively past 10K contacts. Real cost bloat comes from SMS add-on and abandoned-cart flows.
At a glance
| Brevo | Klaviyo | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $9/mo | $20/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Usage |
| Last verified | July 24, 2026 | July 29, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 29, 2026. Tracked daily.