BrightLocal vs Insightly: Pricing Comparison (2026)
BrightLocal starts at $39/mo. Insightly starts at $29/mo. Insightly is $10/mo cheaper on the entry tier than BrightLocal.
See price history: BrightLocal · Insightly
Local SEO platform for agencies managing multi-location clients, valued for Google Business Profile tracking and local ranking audits. Positioned as the alternative to Semrush/Ahrefs for the specific niche of local search. Distinctive for citation building and reputation management modules that generalist SEO tools skip. Priced $39-$79/mo (Track), popular with SEO agencies serving dentists, restaurants, home services, and other geo-dependent businesses.
Insightly is a unified CRM + Marketing + Service + AppConnect suite (Unbounce-owned). CRM Plus $29/user/mo, Pro $49, Enterprise $99. All-in-One bundles from $349/mo save up to 30%. Annual billing only.
All plans compared
| # | Plan | BrightLocal monthly | BrightLocal annual | Insightly monthly | Insightly annual |
|---|---|---|---|---|---|
| 1 | Track / Plus | 39 | 29 | 29 | 29 |
| 2 | Manage / Professional | 49 | 36 | 49 | 49 |
| 3 | Grow / Enterprise | 59 | 44 | 99 | 99 |
| 4 | All-in-One Plus | — | — | 349 | 349 |
What each is best for
Local SEO platform for agencies managing multi-location clients, valued for Google Business Profile tracking and local ranking audits. Positioned as the alternative to Semrush/Ahrefs for the specific niche of local search. Distinctive for citation building and reputation management modules that generalist SEO tools skip. Priced $39-$79/mo (Track), popular with SEO agencies serving dentists, restaurants, home services, and other geo-dependent businesses.
Insightly is a unified CRM + Marketing + Service + AppConnect suite (Unbounce-owned). CRM Plus $29/user/mo, Pro $49, Enterprise $99. All-in-One bundles from $349/mo save up to 30%. Annual billing only.
At a glance
| BrightLocal | Insightly | |
|---|---|---|
| Free plan | — | — |
| Entry price | $39/mo | $29/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Hybrid | Per Seat |
| Last verified | August 31, 2026 | August 28, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 31, 2026. Tracked daily.