BrightLocal vs Mailerlite: Pricing Comparison (2026)
BrightLocal starts at $39/mo. Mailerlite starts at $12/mo. Mailerlite is $27/mo cheaper on the entry tier than BrightLocal.
See price history: BrightLocal · Mailerlite
Local SEO platform for agencies managing multi-location clients, valued for Google Business Profile tracking and local ranking audits. Positioned as the alternative to Semrush/Ahrefs for the specific niche of local search. Distinctive for citation building and reputation management modules that generalist SEO tools skip. Priced $39-$79/mo (Track), popular with SEO agencies serving dentists, restaurants, home services, and other geo-dependent businesses.
European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and generous free tier (up to 1K subscribers, 12K emails/month). Priced $10-$29/mo across three tiers. Owned by Vista Equity Partners since 2021 — recently raised annual rate from $8.30 to $9/user/mo, narrowing the annual discount from 17% to 10%. Popular with creators and small businesses in Europe.
All plans compared
| # | Plan | BrightLocal monthly | BrightLocal annual | Mailerlite monthly | Mailerlite annual |
|---|---|---|---|---|---|
| 1 | Track / Free | 39 | 29 | 0 | 0 |
| 2 | Manage / Comfort | 49 | 36 | 12 | 12 |
| 3 | Grow / Power | 59 | 44 | custom | custom |
What each is best for
Local SEO platform for agencies managing multi-location clients, valued for Google Business Profile tracking and local ranking audits. Positioned as the alternative to Semrush/Ahrefs for the specific niche of local search. Distinctive for citation building and reputation management modules that generalist SEO tools skip. Priced $39-$79/mo (Track), popular with SEO agencies serving dentists, restaurants, home services, and other geo-dependent businesses.
European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and generous free tier (up to 1K subscribers, 12K emails/month). Priced $10-$29/mo across three tiers. Owned by Vista Equity Partners since 2021 — recently raised annual rate from $8.30 to $9/user/mo, narrowing the annual discount from 17% to 10%. Popular with creators and small businesses in Europe.
At a glance
| BrightLocal | Mailerlite | |
|---|---|---|
| Free plan | — | Yes |
| Entry price | $39/mo | $12/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Hybrid | Per Usage |
| Last verified | July 27, 2026 | July 28, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 28, 2026. Tracked daily.