BrightLocal vs Mangools: Pricing Comparison (2026)
BrightLocal starts at $39/mo. Mangools starts at $29/mo. Mangools is $10/mo cheaper on the entry tier than BrightLocal.
See price history: BrightLocal · Mangools
Local SEO platform for agencies managing multi-location clients, valued for Google Business Profile tracking and local ranking audits. Positioned as the alternative to Semrush/Ahrefs for the specific niche of local search. Distinctive for citation building and reputation management modules that generalist SEO tools skip. Priced $39-$79/mo (Track), popular with SEO agencies serving dentists, restaurants, home services, and other geo-dependent businesses.
SEO toolkit (KWFinder, SERPChecker, LinkMiner, SiteProfiler) for solopreneurs and small agencies. Positioned as the value alternative to Semrush and Ahrefs at roughly 1/3 the price. Distinctive for its transparent lifetime pricing (no per-project fees) and its focus on "keyword difficulty" as the primary hook. Priced $29-$99/mo. Slovak-founded, bootstrapped, popular with affiliate marketers and content creators.
All plans compared
| # | Plan | BrightLocal monthly | BrightLocal annual | Mangools monthly | Mangools annual |
|---|---|---|---|---|---|
| 1 | Track / Free | 39 | 29 | 0 | 0 |
| 2 | Manage / Entry | 49 | 36 | 29 | 19.90 |
| 3 | Grow / Basic | 59 | 44 | 49 | 29.90 |
| 4 | Premium | — | — | 69 | 44.90 |
| 5 | Agency | — | — | 129 | 89.90 |
What each is best for
Local SEO platform for agencies managing multi-location clients, valued for Google Business Profile tracking and local ranking audits. Positioned as the alternative to Semrush/Ahrefs for the specific niche of local search. Distinctive for citation building and reputation management modules that generalist SEO tools skip. Priced $39-$79/mo (Track), popular with SEO agencies serving dentists, restaurants, home services, and other geo-dependent businesses.
SEO toolkit (KWFinder, SERPChecker, LinkMiner, SiteProfiler) for solopreneurs and small agencies. Positioned as the value alternative to Semrush and Ahrefs at roughly 1/3 the price. Distinctive for its transparent lifetime pricing (no per-project fees) and its focus on "keyword difficulty" as the primary hook. Priced $29-$99/mo. Slovak-founded, bootstrapped, popular with affiliate marketers and content creators.
At a glance
| BrightLocal | Mangools | |
|---|---|---|
| Free plan | — | Yes |
| Entry price | $39/mo | $29/mo |
| Enterprise available | Yes | — |
| Pricing model | Hybrid | Flat Rate |
| Last verified | August 31, 2026 | August 31, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 31, 2026. Tracked daily.