BrightLocal vs Moz Local: Pricing Comparison (2026)
BrightLocal starts at $39/mo. Moz Local starts at $16/mo. Moz Local is $23/mo cheaper on the entry tier than BrightLocal.
See price history: BrightLocal · Moz Local
Local SEO platform for agencies managing multi-location clients, valued for Google Business Profile tracking and local ranking audits. Positioned as the alternative to Semrush/Ahrefs for the specific niche of local search. Distinctive for citation building and reputation management modules that generalist SEO tools skip. Priced $39-$79/mo (Track), popular with SEO agencies serving dentists, restaurants, home services, and other geo-dependent businesses.
Local SEO listings management from Moz (the OG SEO tools company). Positioned as the value alternative to Yext for small businesses and single-location owners. Distinctive: you OWN your citations (unlike Yext's subscription-managed model). Lite $14/mo per location (listings + review monitoring), Preferred $22/mo (adds directories), Elite $33/mo (adds reputation management). Popular with SMB owners who can't justify Yext's $199/mo per location.
All plans compared
| # | Plan | BrightLocal monthly | BrightLocal annual | Moz Local monthly | Moz Local annual |
|---|---|---|---|---|---|
| 1 | Track / Lite | 39 | 29 | 14 | 14 |
| 2 | Manage / Preferred | 49 | 36 | 22 | 22 |
| 3 | Grow / Elite | 59 | 44 | 33 | 33 |
What each is best for
Local SEO platform for agencies managing multi-location clients, valued for Google Business Profile tracking and local ranking audits. Positioned as the alternative to Semrush/Ahrefs for the specific niche of local search. Distinctive for citation building and reputation management modules that generalist SEO tools skip. Priced $39-$79/mo (Track), popular with SEO agencies serving dentists, restaurants, home services, and other geo-dependent businesses.
Local SEO listings management from Moz (the OG SEO tools company). Positioned as the value alternative to Yext for small businesses and single-location owners. Distinctive: you OWN your citations (unlike Yext's subscription-managed model). Lite $14/mo per location (listings + review monitoring), Preferred $22/mo (adds directories), Elite $33/mo (adds reputation management). Popular with SMB owners who can't justify Yext's $199/mo per location.
At a glance
| BrightLocal | Moz Local | |
|---|---|---|
| Free plan | — | — |
| Entry price | $39/mo | $16/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Hybrid | — |
| Last verified | August 31, 2026 | August 14, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 31, 2026. Tracked daily.