BrightLocal vs SE Ranking: Pricing Comparison (2026)
BrightLocal starts at $39/mo. SE Ranking starts at $129/mo. BrightLocal is $90/mo cheaper on the entry tier than SE Ranking.
See price history: BrightLocal · SE Ranking
Local SEO platform for agencies managing multi-location clients, valued for Google Business Profile tracking and local ranking audits. Positioned as the alternative to Semrush/Ahrefs for the specific niche of local search. Distinctive for citation building and reputation management modules that generalist SEO tools skip. Priced $39-$79/mo (Track), popular with SEO agencies serving dentists, restaurants, home services, and other geo-dependent businesses.
SEO platform positioned as the value alternative to Semrush at roughly half the price. Distinctive for its "full SEO suite" positioning — keyword research, rank tracking, backlink monitoring, site audit — bundled at the Essential tier rather than sold as add-ons. Priced $65-$259/mo (annual). Bootstrapped, popular with agencies serving SMB clients where the client can't justify Semrush's price tag.
All plans compared
| # | Plan | BrightLocal monthly | BrightLocal annual | SE Ranking monthly | SE Ranking annual |
|---|---|---|---|---|---|
| 1 | Track / Core | 39 | 29 | 129 | 103.20 |
| 2 | Manage / Growth | 49 | 36 | 279 | 223.20 |
| 3 | Grow / Enterprise | 59 | 44 | custom | custom |
What each is best for
Local SEO platform for agencies managing multi-location clients, valued for Google Business Profile tracking and local ranking audits. Positioned as the alternative to Semrush/Ahrefs for the specific niche of local search. Distinctive for citation building and reputation management modules that generalist SEO tools skip. Priced $39-$79/mo (Track), popular with SEO agencies serving dentists, restaurants, home services, and other geo-dependent businesses.
SEO platform positioned as the value alternative to Semrush at roughly half the price. Distinctive for its "full SEO suite" positioning — keyword research, rank tracking, backlink monitoring, site audit — bundled at the Essential tier rather than sold as add-ons. Priced $65-$259/mo (annual). Bootstrapped, popular with agencies serving SMB clients where the client can't justify Semrush's price tag.
At a glance
| BrightLocal | SE Ranking | |
|---|---|---|
| Free plan | — | — |
| Entry price | $39/mo | $129/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Hybrid | Flat Rate |
| Last verified | August 31, 2026 | August 31, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 31, 2026. Tracked daily.