Gusto vs HiBob: Pricing Comparison (2026)
Gusto starts at $49/mo. HiBob starts at $10/mo. HiBob is $39/mo cheaper on the entry tier than Gusto.
US payroll + benefits platform positioned as the alternative to ADP and Paychex for SMBs (1-500 employees). Distinctive for its modern UX (unlike ADP's 1990s-era interface) and built-in benefits marketplace. Valued $9.6B private (2022). Priced $40/mo base + $6/employee (Simple) up to $80+$12 (Premium). Popular with US-based startups and SMBs — no international payroll (unlike Deel/Rippling). Direct competitor to Rippling in the US mid-market.
Modern HRIS built for mid-market and mid-large companies (100-3,000 employees), positioned as the culture-first alternative to BambooHR (below) and Workday (above). Distinctive for its shoutouts + club features + gorgeous UI that HR teams actually enjoy using. Priced per-employee monthly with custom quotes (~$8-$20/employee/mo depending on modules); no public pricing page. Popular with fast-growing scaleups in tech, media, and professional services. UK/Israel-founded (2015), $150M Series D at $2.45B valuation (2024). Modular product structure lets you add payroll, benefits, ATS, and learning as needed.
All plans compared
| # | Plan | Gusto monthly | Gusto annual | HiBob monthly | HiBob annual |
|---|---|---|---|---|---|
| 1 | Simple / Core | 49 | 49 | 10 | 10 |
| 2 | Plus / Full | 80 | 80 | 15 | 15 |
| 3 | Premium / Bob Plus | 180 | 180 | 20 | 20 |
| 4 | HR Suite | — | — | custom | custom |
What each is best for
US payroll + benefits platform positioned as the alternative to ADP and Paychex for SMBs (1-500 employees). Distinctive for its modern UX (unlike ADP's 1990s-era interface) and built-in benefits marketplace. Valued $9.6B private (2022). Priced $40/mo base + $6/employee (Simple) up to $80+$12 (Premium). Popular with US-based startups and SMBs — no international payroll (unlike Deel/Rippling). Direct competitor to Rippling in the US mid-market.
Modern HRIS built for mid-market and mid-large companies (100-3,000 employees), positioned as the culture-first alternative to BambooHR (below) and Workday (above). Distinctive for its shoutouts + club features + gorgeous UI that HR teams actually enjoy using. Priced per-employee monthly with custom quotes (~$8-$20/employee/mo depending on modules); no public pricing page. Popular with fast-growing scaleups in tech, media, and professional services. UK/Israel-founded (2015), $150M Series D at $2.45B valuation (2024). Modular product structure lets you add payroll, benefits, ATS, and learning as needed.
At a glance
| Gusto | HiBob | |
|---|---|---|
| Free plan | — | — |
| Entry price | $49/mo | $10/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Hybrid | — |
| Last verified | July 29, 2026 | August 12, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 12, 2026. Tracked daily.