Klaviyo vs Mailerlite: Pricing Comparison (2026)
Klaviyo starts at $20/mo. Mailerlite starts at $12/mo. Mailerlite is $8/mo cheaper on the entry tier than Klaviyo.
See price history: Klaviyo · Mailerlite
Marketing automation built specifically for e-commerce, publicly traded (KVYO), ~$10B market cap. Positioned as the alternative to Mailchimp for e-commerce brands that need behavioral segmentation and revenue attribution. Distinctive for tight Shopify integration and its "attributed revenue" reporting that lets marketers show ROI cleanly. Priced per subscribed profile starting free; scales aggressively past 10K contacts. Real cost bloat comes from SMS add-on and abandoned-cart flows.
European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and generous free tier (up to 1K subscribers, 12K emails/month). Priced $10-$29/mo across three tiers. Owned by Vista Equity Partners since 2021 — recently raised annual rate from $8.30 to $9/user/mo, narrowing the annual discount from 17% to 10%. Popular with creators and small businesses in Europe.
All plans compared
| # | Plan | Klaviyo monthly | Klaviyo annual | Mailerlite monthly | Mailerlite annual |
|---|---|---|---|---|---|
| 1 | Free | 0 | 0 | 0 | 0 |
| 2 | Email / Comfort | 20 | — | 12 | 12 |
| 3 | Email + SMS / Power | 35 | — | custom | custom |
What each is best for
Marketing automation built specifically for e-commerce, publicly traded (KVYO), ~$10B market cap. Positioned as the alternative to Mailchimp for e-commerce brands that need behavioral segmentation and revenue attribution. Distinctive for tight Shopify integration and its "attributed revenue" reporting that lets marketers show ROI cleanly. Priced per subscribed profile starting free; scales aggressively past 10K contacts. Real cost bloat comes from SMS add-on and abandoned-cart flows.
European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and generous free tier (up to 1K subscribers, 12K emails/month). Priced $10-$29/mo across three tiers. Owned by Vista Equity Partners since 2021 — recently raised annual rate from $8.30 to $9/user/mo, narrowing the annual discount from 17% to 10%. Popular with creators and small businesses in Europe.
At a glance
| Klaviyo | Mailerlite | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $20/mo | $12/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Usage |
| Last verified | July 29, 2026 | July 28, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 29, 2026. Tracked daily.