Klaviyo vs Sprout Social — Pricing, Plans, and Verified Costs (2026)
Klaviyo starts at $20/mo. Sprout Social starts at $249/mo. Klaviyo is $229/mo cheaper on the entry tier than Sprout Social.
See price history: Klaviyo · Sprout Social
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Klaviyo (Per Usage) — Klaviyo bills on usage — Contacts on top of a paid plan starting at $20/mo. The plan includes an allowance; anything beyond it is metered.
- Sprout Social (Unknown model) — Sprout Social bills on a fixed plan from $249/mo, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Marketing automation built specifically for e-commerce, publicly traded (KVYO), ~$10B market cap. Positioned as the alternative to Mailchimp for e-commerce brands that need behavioral segmentation and revenue attribution. Distinctive for tight Shopify integration and its "attributed revenue" reporting that lets marketers show ROI cleanly. Priced per subscribed profile starting free; scales aggressively past 10K contacts. Real cost bloat comes from SMS add-on and abandoned-cart flows.
Social media management platform positioned as the modern, marketer-friendly alternative to Hootsuite — known for its polished UI + better analytics + Salesforce/Zendesk-tier support integrations. Distinctive for its Smart Inbox (unified message queue) and best-in-class reporting used by 34,000+ brands. Priced $199-$499/user/mo across Standard/Professional/Advanced tiers plus custom Enterprise. Public since 2019 (NASDAQ: SPT), $1.5B market cap. Acquired Tagger (influencer marketing) in 2023 and Repustate (AI/sentiment analysis) in 2022.
All plans compared
| Tier role | Plan | Klaviyo monthly | Klaviyo annual | Sprout Social monthly | Sprout Social annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Email / Standard | $20 | — | $249 | $199 |
| Mid tier | — / Professional | — | — | $399 | $299 |
| Pro / power | Email + SMS / Advanced | $35 | — | $599 | $499 |
| Enterprise | — / Enterprise | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Klaviyo is worth it if… e-commerce brands (Shopify, WooCommerce, Magento) that need product-triggered email + SMS flows — abandoned cart, browse abandonment, post-purchase, winback — with revenue attribution baked in. Free covers up to 250 subscribers; paid tiers scale by subscriber count with email + SMS bundled or separate.
Sprout Social is worth it if… marketing teams (5-100 people) that treat social as a revenue channel and want modern UI + deep analytics + CRM integrations — particularly if Hootsuite feels dated. Standard covers small teams (5 profiles); Professional adds unlimited profiles + competitive reports; Advanced adds chatbots + sentiment analysis; Enterprise adds SSO and advanced permissions.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Klaviyo over Sprout Social if…
Choose Klaviyo if…
- You want to pay only for actual usage (per usage, from $20/mo).
- You match the profile Klaviyo is built for: e-commerce brands (Shopify, WooCommerce, Magento) that need product-triggered email + SMS flows — abandoned cart, browse abandonment, post-purchase, winback — with revenue attribution baked in.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Sprout Social if…
- You're comfortable with Sprout Social's from $249/mo entry point.
- You match the profile Sprout Social is built for: marketing teams (5-100 people) that treat social as a revenue channel and want modern UI + deep analytics + CRM integrations — particularly if Hootsuite feels dated.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Klaviyo | Sprout Social | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $20/mo | $249/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | — |
| Verification | Checked October 3, 2026 | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 3, 2026. Tracked daily.
Frequently asked questions
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Common questions about Klaviyo and Sprout Social
- How much does Klaviyo cost in 2026?
- Does Klaviyo have a free plan?
- How often does Klaviyo change prices?
- What are the best Klaviyo alternatives in 2026?
- How much does Sprout Social cost in 2026?
- Does Sprout Social have a free plan?
- How often does Sprout Social change prices?
- What are the best Sprout Social alternatives in 2026?