Klaviyo vs Sprout Social: Pricing Comparison (2026)
Klaviyo starts at $20/mo. Sprout Social starts at $249/mo. Klaviyo is $229/mo cheaper on the entry tier than Sprout Social.
See price history: Klaviyo · Sprout Social
Marketing automation built specifically for e-commerce, publicly traded (KVYO), ~$10B market cap. Positioned as the alternative to Mailchimp for e-commerce brands that need behavioral segmentation and revenue attribution. Distinctive for tight Shopify integration and its "attributed revenue" reporting that lets marketers show ROI cleanly. Priced per subscribed profile starting free; scales aggressively past 10K contacts. Real cost bloat comes from SMS add-on and abandoned-cart flows.
Social media management platform positioned as the modern, marketer-friendly alternative to Hootsuite — known for its polished UI + better analytics + Salesforce/Zendesk-tier support integrations. Distinctive for its Smart Inbox (unified message queue) and best-in-class reporting used by 34,000+ brands. Priced $199-$499/user/mo across Standard/Professional/Advanced tiers plus custom Enterprise. Public since 2019 (NASDAQ: SPT), $1.5B market cap. Acquired Tagger (influencer marketing) in 2023 and Repustate (AI/sentiment analysis) in 2022.
All plans compared
| # | Plan | Klaviyo monthly | Klaviyo annual | Sprout Social monthly | Sprout Social annual |
|---|---|---|---|---|---|
| 1 | Free / Standard | 0 | 0 | 249 | 199 |
| 2 | Email / Professional | 20 | — | 399 | 299 |
| 3 | Email + SMS / Advanced | 35 | — | 599 | 499 |
| 4 | Enterprise | — | — | custom | custom |
What each is best for
Marketing automation built specifically for e-commerce, publicly traded (KVYO), ~$10B market cap. Positioned as the alternative to Mailchimp for e-commerce brands that need behavioral segmentation and revenue attribution. Distinctive for tight Shopify integration and its "attributed revenue" reporting that lets marketers show ROI cleanly. Priced per subscribed profile starting free; scales aggressively past 10K contacts. Real cost bloat comes from SMS add-on and abandoned-cart flows.
Social media management platform positioned as the modern, marketer-friendly alternative to Hootsuite — known for its polished UI + better analytics + Salesforce/Zendesk-tier support integrations. Distinctive for its Smart Inbox (unified message queue) and best-in-class reporting used by 34,000+ brands. Priced $199-$499/user/mo across Standard/Professional/Advanced tiers plus custom Enterprise. Public since 2019 (NASDAQ: SPT), $1.5B market cap. Acquired Tagger (influencer marketing) in 2023 and Repustate (AI/sentiment analysis) in 2022.
At a glance
| Klaviyo | Sprout Social | |
|---|---|---|
| Free plan | Yes | — |
| Entry price | $20/mo | $249/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | — |
| Last verified | August 23, 2026 | August 30, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 30, 2026. Tracked daily.