Mailchimp vs SpyFu: Pricing Comparison (2026)
Mailchimp starts at $13/mo. SpyFu starts at $39/mo. Mailchimp is $26/mo cheaper on the entry tier than SpyFu.
The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.
Competitive keyword research tool positioned as the alternative to Semrush and Ahrefs for teams focused on competitor teardowns ("what's my rival spending on PPC?"). Distinctive for its unlimited-search pricing at flat rates — Semrush caps searches per day at cheaper tiers. Priced $16-$36/mo (annual). Bootstrapped, popular with agencies pitching new clients using competitive-intel decks. Weaker on Google Search Console-caliber content SEO than Ahrefs.
All plans compared
| # | Plan | Mailchimp monthly | Mailchimp annual | SpyFu monthly | SpyFu annual |
|---|---|---|---|---|---|
| 1 | Free / Basic | 0 | — | 39 | 29 |
| 2 | Essentials / Pro + AI | 13 | — | 119 | — |
| 3 | Standard / Team | 20 | — | 249 | 187 |
| 4 | Premium | 350 | — | — | — |
What each is best for
The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.
Competitive keyword research tool positioned as the alternative to Semrush and Ahrefs for teams focused on competitor teardowns ("what's my rival spending on PPC?"). Distinctive for its unlimited-search pricing at flat rates — Semrush caps searches per day at cheaper tiers. Priced $16-$36/mo (annual). Bootstrapped, popular with agencies pitching new clients using competitive-intel decks. Weaker on Google Search Console-caliber content SEO than Ahrefs.
At a glance
| Mailchimp | SpyFu | |
|---|---|---|
| Free plan | Yes | — |
| Entry price | $13/mo | $39/mo |
| Enterprise available | Yes | — |
| Pricing model | Per Usage | Flat Rate |
| Last verified | July 28, 2026 | July 26, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 28, 2026. Tracked daily.