Mixpanel vs Rowy — Pricing, Plans, and Verified Costs (2026)
Mixpanel starts at Free. Rowy uses custom pricing — request a quote to compare.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Mixpanel (Per Usage) — Mixpanel bills purely on usage — Free 1M events/mo, then $0.28 per 1,000 events on Growth plan. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
- Rowy (Per Seat) — Rowy bills on a fixed plan, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Product analytics platform positioned as the alternative to Amplitude and PostHog for product teams tracking user behavior. Distinctive for its "anyone can analyze" self-serve UX and its Datawarehouse Connect feature that syncs from Snowflake/BigQuery. Priced free-$25/mo Growth to enterprise (custom). Owned by Bain Capital since 2018. Real cost bloat: monthly tracked events — high-scale products hit six-figure ARR quickly.
Low-code internal tools platform — build admin panels, dashboards, and internal apps on top of Firestore or Postgres, with an AI copilot. Pricing: Free (up to 3 users), Pro $25/user/mo, Business $50/user/mo (SSO + audit logs), Enterprise custom. Popular with product engineers who need internal tooling fast without frontend work.
All plans compared
| Tier role | Plan | Mixpanel monthly | Mixpanel annual | Rowy monthly | Rowy annual |
|---|---|---|---|---|---|
| Free / starter | Free | Free | Free | Free | Free |
| Entry paid | — / Pro | — | — | $25 | $20 |
| Teams | — / Business | — | — | $50 | $40 |
| Enterprise | Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Mixpanel is worth it if… product/growth teams (5-500 people) that need behavioral event analytics — funnels, retention, cohorts — particularly if PostHog's open-source feels risky or Amplitude's pricing feels excessive. Free tier covers 1M events/month; Growth is pure usage-based per event; Enterprise custom.
Rowy is worth it if… product engineers who need to build internal tools (admin panels, ops dashboards) without spinning up a full frontend. Free tier good for evaluation; Pro ($25/user/mo) suits small teams; Business ($50/user/mo) adds SSO + audit.
Bottom line: Choose based on how you want to pay — Mixpanel is per usage, Rowy is per seat.
Choose Mixpanel over Rowy if…
Choose Mixpanel if…
- You want to pay only for actual usage (per usage, a free entry tier).
- You match the profile Mixpanel is built for: product/growth teams (5-500 people) that need behavioral event analytics — funnels, retention, cohorts — particularly if PostHog's open-source feels risky or Amplitude's pricing feels excessive.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
Choose Rowy if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile Rowy is built for: product engineers who need to build internal tools (admin panels, ops dashboards) without spinning up a full frontend.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
At a glance
| Mixpanel | Rowy | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | Free | Custom |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Seat |
| Last verified | September 19, 2026 | — |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 19, 2026. Tracked daily.