Moz Local vs Semrush: Pricing Comparison (2026)
Moz Local starts at $16/mo. Semrush starts at $139/mo. Moz Local is $123/mo cheaper on the entry tier than Semrush.
Local SEO listings management from Moz (the OG SEO tools company). Positioned as the value alternative to Yext for small businesses and single-location owners. Distinctive: you OWN your citations (unlike Yext's subscription-managed model). Lite $14/mo per location (listings + review monitoring), Preferred $22/mo (adds directories), Elite $33/mo (adds reputation management). Popular with SMB owners who can't justify Yext's $199/mo per location.
The enterprise SEO + digital marketing platform, publicly traded (SEMR), ~$1.5B market cap. Positioned as the alternative to Ahrefs for teams that want a broader marketing suite (social media, PPC intelligence, content marketing) beyond pure SEO. Distinctive as the marketing generalist tool (Ahrefs is SEO-specialist). Priced $139.95-$499.95/mo across three main tiers. Real cost bloat: user seats + Local + Trends + Content Marketplace all charge extra.
All plans compared
| # | Plan | Moz Local monthly | Moz Local annual | Semrush monthly | Semrush annual |
|---|---|---|---|---|---|
| 1 | Lite / SEO | 14 | 14 | 139 | 117.33 |
| 2 | Preferred / Starter (SEO + AI Search) | 22 | 22 | 199 | 165.17 |
| 3 | Elite / Pro+ (SEO + AI Search) | 33 | 33 | 299 | 248.17 |
| 4 | Advanced (SEO + AI Search) | — | — | 549 | 455.67 |
| 5 | Enterprise | — | — | custom | custom |
What each is best for
Local SEO listings management from Moz (the OG SEO tools company). Positioned as the value alternative to Yext for small businesses and single-location owners. Distinctive: you OWN your citations (unlike Yext's subscription-managed model). Lite $14/mo per location (listings + review monitoring), Preferred $22/mo (adds directories), Elite $33/mo (adds reputation management). Popular with SMB owners who can't justify Yext's $199/mo per location.
The enterprise SEO + digital marketing platform, publicly traded (SEMR), ~$1.5B market cap. Positioned as the alternative to Ahrefs for teams that want a broader marketing suite (social media, PPC intelligence, content marketing) beyond pure SEO. Distinctive as the marketing generalist tool (Ahrefs is SEO-specialist). Priced $139.95-$499.95/mo across three main tiers. Real cost bloat: user seats + Local + Trends + Content Marketplace all charge extra.
At a glance
| Moz Local | Semrush | |
|---|---|---|
| Free plan | — | — |
| Entry price | $16/mo | $139/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | Flat Rate |
| Last verified | August 14, 2026 | August 24, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 24, 2026. Tracked daily.