Shopify vs Sprout Social: Pricing Comparison (2026)
Shopify starts at $39/mo. Sprout Social starts at $249/mo. Shopify is $210/mo cheaper on the entry tier than Sprout Social.
See price history: Shopify · Sprout Social
The e-commerce platform that grew from $19/mo startup roots to a $95B market cap public company powering ~10% of all US e-commerce. Positioned as the alternative to running your own e-commerce infrastructure or fighting Amazon's marketplace rules. Distinctive for the 8,000+ app ecosystem plus Shopify Payments (which is where the real margin comes from, on top of $39-$399 subscription). Shopify Plus at $2,300+/mo dominates enterprise e-commerce. Also runs the payment infrastructure for Instagram, TikTok, YouTube Shopping. Recent 2026 shift raised Basic from $29 to $39 monthly with a new POS Pro add-on at $89/mo per location.
Social media management platform positioned as the modern, marketer-friendly alternative to Hootsuite — known for its polished UI + better analytics + Salesforce/Zendesk-tier support integrations. Distinctive for its Smart Inbox (unified message queue) and best-in-class reporting used by 34,000+ brands. Priced $199-$499/user/mo across Standard/Professional/Advanced tiers plus custom Enterprise. Public since 2019 (NASDAQ: SPT), $1.5B market cap. Acquired Tagger (influencer marketing) in 2023 and Repustate (AI/sentiment analysis) in 2022.
All plans compared
| # | Plan | Shopify monthly | Shopify annual | Sprout Social monthly | Sprout Social annual |
|---|---|---|---|---|---|
| 1 | Basic / Standard | 39 | 29 | 249 | 199 |
| 2 | Grow / Professional | 105 | 79 | 399 | 299 |
| 3 | Advanced | 399 | 299 | 599 | 499 |
| 4 | Plus / Enterprise | 2300 | — | custom | custom |
What each is best for
The e-commerce platform that grew from $19/mo startup roots to a $95B market cap public company powering ~10% of all US e-commerce. Positioned as the alternative to running your own e-commerce infrastructure or fighting Amazon's marketplace rules. Distinctive for the 8,000+ app ecosystem plus Shopify Payments (which is where the real margin comes from, on top of $39-$399 subscription). Shopify Plus at $2,300+/mo dominates enterprise e-commerce. Also runs the payment infrastructure for Instagram, TikTok, YouTube Shopping. Recent 2026 shift raised Basic from $29 to $39 monthly with a new POS Pro add-on at $89/mo per location.
Social media management platform positioned as the modern, marketer-friendly alternative to Hootsuite — known for its polished UI + better analytics + Salesforce/Zendesk-tier support integrations. Distinctive for its Smart Inbox (unified message queue) and best-in-class reporting used by 34,000+ brands. Priced $199-$499/user/mo across Standard/Professional/Advanced tiers plus custom Enterprise. Public since 2019 (NASDAQ: SPT), $1.5B market cap. Acquired Tagger (influencer marketing) in 2023 and Repustate (AI/sentiment analysis) in 2022.
At a glance
| Shopify | Sprout Social | |
|---|---|---|
| Free plan | — | — |
| Entry price | $39/mo | $249/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | — |
| Last verified | August 30, 2026 | August 30, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 30, 2026. Tracked daily.