Hotjar Pricing
Hotjar · Analytics & Data
Hotjar pricing starts at $39/user/month for the Observe Plus plan (or $32/month billed annually). Hotjar offers 4 plans: Free, Observe Plus ($39/mo), Observe Business ($99/mo), and Observe Scale ($213/mo). The entry price has been stable since Jul 29, 2026.
Session replay + heatmap analytics acquired by Contentsquare in 2021 for $500M. Positioned as the alternative to FullStory and Microsoft Clarity (free) for product and marketing teams. Distinctive for its combined qualitative + quantitative approach — heatmaps, recordings, feedback polls, surveys in one platform. Priced $32-$171/mo across four tiers. Real cost bloat comes from session capacity — high-traffic sites hit overages fast.
All plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Free | Free | Free | daily session cap |
Observe PlusEntry tier | $39 | $32Save 18% | heatmaps + recordings |
Observe Business | $99 | $80Save 19% | funnels + integrations |
Observe Scale | $213 | $171Save 20% | API access + CSM |
All tier prices verified July 25, 2026 · View source →
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Price tracking is just getting started for Hotjar. Full history will build as we log changes. See what we have so far →
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