Does Hotjar offer a free plan or free trial?

Hotjar offers a free plan with limitations, but no separate free trial of paid tiers.

What are all of Hotjar's pricing tiers?

Hotjar has 4 publicly-priced tiers as of September 12, 2026: • Free — free. daily session cap. • Observe Plus — $39/mo ($32/mo billed annually). heatmaps + recordings. • Observe Business — $99/mo ($80/mo billed annually). funnels + integrations. • Observe Scale — $213/mo ($171/mo billed annually). API access + CSM.

Has Hotjar raised or lowered prices recently?

Hotjar's pricing has been stable since Sep 20, 2026. See full history at /tools/hotjar/price-history.

How does Hotjar pricing compare to other Analytics & Data tools?

Hotjar sits in the mid-range for Analytics & Data tools. Of the 10 we track with published entry prices, 3 are cheaper and 6 are more expensive. Entry price is $39/month vs. a category median of $80/month.

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Analytics & DataPublicPrices verified September 12, 2026

Hotjar

Hotjar · Analytics & Data

Session replay + heatmap analytics acquired by Contentsquare in 2021 for $500M. Positioned as the alternative to FullStory and Microsoft Clarity (free) for product and marketing teams. Distinctive for its combined qualitative + quantitative approach — heatmaps, recordings, feedback polls, surveys in one platform. Priced $32-$171/mo across four tiers. Real cost bloat comes from session capacity — high-traffic sites hit overages fast.

In other words, Hotjar is worth it for product/marketing teams (5-100) that want session recordings + heatmaps + on-site surveys — the qualitative data behind why users behave the way they do. Observe covers session-based analytics; Ask adds surveys; Engage adds interviews. Very easy setup (one script tag). Native integrations with Slack, Segment, HubSpot, and 100+ tools. Downside: migration to Contentsquare platform through 2026 creates roadmap uncertainty, and per-session pricing scales fast on high-traffic sites.

📈 See price history Visit website

Pricing summary

Starting price

$39/mo

$32/mo billed annually

Pricing model

Freemium

Both

Key limit

Sessions/month

Main metered limit

Additional fees

Varies

2026-09-12 daily refresh: all four Observe tiers confirmed unchanged for a second consecutive run (Plus 39/32, Business 99/80, Scale 213/171). Annual discount ~18-20%. Contentsquare migration still in progress — legacy Observe plans remain the published self-serve pricing, with the unified Contentsquare tiers (Growth $49/mo, Pro custom, Enterprise custom) rolling out to existing customers gradually through 2026. Sources also note the product is now split into three separately-billed lines (Experience Analytics, Voice of Customer, Product Analytics), which will eventually make the single Observe ladder obsolete. WATCH: when migration completes, this record likely needs a full tier restructure rather than a price update.

Free trial

Free plan available

No separate trial

Pricing verified for United States.View full pricing details on Hotjar's website

Machine-readable pricing: pricing.md ↓

See all tracked changes →

Alternatives to consider

Just heatmaps + basic recording? Pick Microsoft Clarity (free forever). Full product analytics + funnels? Amplitude or Mixpanel.

All plans

See a plain-English answer to “How much does Hotjar cost?” →

Plan	Monthly	Annual	Key limit
Free	Free	Free	daily session cap
Observe PlusEntry tier	$39	$32Save 18%	heatmaps + recordings
Observe Business	$99	$80Save 19%	funnels + integrations
Observe Scale	$213	$171Save 20%	API access + CSM

All tier prices verified September 12, 2026 · View source →

View price history →

Price history

Price tracking is just getting started for Hotjar. Full history will build as we log changes. See what we have so far →

Common questions about Hotjar

Is Hotjar worth it?: Hotjar is worth it for product/marketing teams (5-100) that want session recordings + heatmaps + on-site surveys — the qualitative data behind why users behave the way they do. Observe covers session-based analytics; Ask adds surveys; Engage adds interviews.
What are the pricing tiers of Hotjar?: Hotjar has 4 plans: Free (free), Observe Plus ($39/mo), Observe Business ($99/mo), Observe Scale ($213/mo).
Does Hotjar offer annual discounts?: Yes. Paying annually brings the entry plan from $39/month down to $32/month — about 17% cheaper.

Frequently asked questions

About Hotjar pricing.

Hotjar pricing starts at $39/month on monthly billing, or $32/month if billed annually — a 17% saving. Hotjar offers 4 paid plans in total, ranging from $39 to $213/month. Enterprise pricing is custom-quoted.