Asana vs Todoist — Pricing, Plans, and Verified Costs (2026)
Asana starts at $13.49/mo. Todoist starts at $7/mo. Todoist is $6.49/mo cheaper on the entry tier than Asana.
Work management platform focused on projects, tasks, and strategic goal alignment. Alternative to running Jira + Confluence for non-engineering teams. Founded by Facebook co-founder Dustin Moskovitz; publicly traded but valuation compressed 60%+ from 2021 peak. Acquired Stack AI in May 2026 for $75M to add agent capabilities — first acquisition in 18 years. Popular with marketing, ops, and product teams; overkill for a 5-person team, underpowered for engineering-heavy orgs.
Task manager positioned as the alternative to Apple Reminders and Google Tasks for individuals who need cross-platform task tracking with natural-language parsing ("buy milk tomorrow at 3pm" auto-parses). Distinctive as the veteran of the category (founded 2007) and its ecosystem of integrations. Priced free-$8/user/mo. Owned by Doist (fully-remote, bootstrapped Portuguese company). Popular with individuals; weaker for team collaboration than Asana/Linear.
All plans compared
| Tier role | Plan | Asana monthly | Asana annual | Todoist monthly | Todoist annual |
|---|---|---|---|---|---|
| Free / starter | Personal / Free | Free | Free | Free | Free |
| Entry paid | Starter / Pro | $13.49 | $10.99 | $7 | $5 |
| Pro / power | Advanced / — | $30.49 | $24.99 | — | — |
| Teams | — / Business | — | — | $10 | $8 |
| Enterprise | Enterprise / — | Custom | Custom | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Asana is worth it if… cross-functional teams (10-500 people) that need structured project management with dependencies, timelines, and cross-project reporting — without Jira's engineering-first UX. Starter covers most project needs; Advanced adds workload management and portfolios.
Todoist is worth it if… solo knowledge workers and small teams (1-20 people) who want cross-platform task management with quick capture and natural-language parsing — particularly if you value simplicity over feature depth. Free covers personal use; Pro adds reminders and filters; Business adds team projects and admin.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Asana over Todoist if…
Choose Asana if…
- You want fixed-price predictability (per seat, from $13.49/mo).
- You match the profile Asana is built for: cross-functional teams (10-500 people) that need structured project management with dependencies, timelines, and cross-project reporting — without Jira's engineering-first UX.
- You need a general-purpose project management option rather than a vertical-specific one.
Choose Todoist if…
- You want fixed-price predictability (per seat, from $7/mo).
- You match the profile Todoist is built for: solo knowledge workers and small teams (1-20 people) who want cross-platform task management with quick capture and natural-language parsing — particularly if you value simplicity over feature depth.
- You need a general-purpose project management option rather than a vertical-specific one.
At a glance
| Asana | Todoist | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $13.49/mo | $7/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | September 18, 2026 | September 11, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 18, 2026. Tracked daily.