Ashby vs Personio: Pricing Comparison (2026)
Ashby starts at $400/mo. Personio starts at $5/mo. Personio is $395/mo cheaper on the entry tier than Ashby.
Applicant tracking system (ATS) + recruiting analytics platform, valued $1.5B private. Positioned as the alternative to Greenhouse and Lever for high-growth companies that want serious hiring analytics without enterprise-only pricing. Distinctive for its data-first approach — every hiring pipeline metric is queryable + benchmark-comparable. Foundations from $400/mo ($360/mo annual = 10% off), covering up to 100 employees. Plus + Enterprise custom, typically $30K-120K+/yr. Popular with Series B-D tech companies.
European (Munich-based) HRIS positioned as the alternative to BambooHR and Workday for European mid-market (50-2000 employees). Distinctive for GDPR-native compliance and its focus on European payroll integration (which Workday charges heavily for). Priced opaquely, typically €6-€12/employee/month. Owned by Bregal Milestone + Meritech. Popular with Berlin/Munich startups and European mid-market companies.
All plans compared
| # | Plan | Ashby monthly | Ashby annual | Personio monthly | Personio annual |
|---|---|---|---|---|---|
| 1 | Foundations | 400 | 360 | — | — |
| 2 | Plus | custom | custom | — | — |
| 3 | Enterprise | custom | custom | — | — |
What each is best for
Applicant tracking system (ATS) + recruiting analytics platform, valued $1.5B private. Positioned as the alternative to Greenhouse and Lever for high-growth companies that want serious hiring analytics without enterprise-only pricing. Distinctive for its data-first approach — every hiring pipeline metric is queryable + benchmark-comparable. Foundations from $400/mo ($360/mo annual = 10% off), covering up to 100 employees. Plus + Enterprise custom, typically $30K-120K+/yr. Popular with Series B-D tech companies.
European (Munich-based) HRIS positioned as the alternative to BambooHR and Workday for European mid-market (50-2000 employees). Distinctive for GDPR-native compliance and its focus on European payroll integration (which Workday charges heavily for). Priced opaquely, typically €6-€12/employee/month. Owned by Bregal Milestone + Meritech. Popular with Berlin/Munich startups and European mid-market companies.
At a glance
| Ashby | Personio | |
|---|---|---|
| Free plan | — | — |
| Entry price | $400/mo | $5/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | Per Seat |
| Last verified | July 25, 2026 | July 24, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 25, 2026. Tracked daily.