BrightLocal vs Sprout Social: Pricing Comparison (2026)
BrightLocal starts at $39/mo. Sprout Social starts at $249/mo. BrightLocal is $210/mo cheaper on the entry tier than Sprout Social.
See price history: BrightLocal · Sprout Social
Local SEO platform for agencies managing multi-location clients, valued for Google Business Profile tracking and local ranking audits. Positioned as the alternative to Semrush/Ahrefs for the specific niche of local search. Distinctive for citation building and reputation management modules that generalist SEO tools skip. Priced $39-$79/mo (Track), popular with SEO agencies serving dentists, restaurants, home services, and other geo-dependent businesses.
Social media management platform positioned as the modern, marketer-friendly alternative to Hootsuite — known for its polished UI + better analytics + Salesforce/Zendesk-tier support integrations. Distinctive for its Smart Inbox (unified message queue) and best-in-class reporting used by 34,000+ brands. Priced $199-$499/user/mo across Standard/Professional/Advanced tiers plus custom Enterprise. Public since 2019 (NASDAQ: SPT), $1.5B market cap. Acquired Tagger (influencer marketing) in 2023 and Repustate (AI/sentiment analysis) in 2022.
All plans compared
| # | Plan | BrightLocal monthly | BrightLocal annual | Sprout Social monthly | Sprout Social annual |
|---|---|---|---|---|---|
| 1 | Track / Standard | 39 | 29 | 249 | 199 |
| 2 | Manage / Professional | 49 | 36 | 399 | 299 |
| 3 | Grow / Advanced | 59 | 44 | 599 | 499 |
| 4 | Enterprise | — | — | custom | custom |
What each is best for
Local SEO platform for agencies managing multi-location clients, valued for Google Business Profile tracking and local ranking audits. Positioned as the alternative to Semrush/Ahrefs for the specific niche of local search. Distinctive for citation building and reputation management modules that generalist SEO tools skip. Priced $39-$79/mo (Track), popular with SEO agencies serving dentists, restaurants, home services, and other geo-dependent businesses.
Social media management platform positioned as the modern, marketer-friendly alternative to Hootsuite — known for its polished UI + better analytics + Salesforce/Zendesk-tier support integrations. Distinctive for its Smart Inbox (unified message queue) and best-in-class reporting used by 34,000+ brands. Priced $199-$499/user/mo across Standard/Professional/Advanced tiers plus custom Enterprise. Public since 2019 (NASDAQ: SPT), $1.5B market cap. Acquired Tagger (influencer marketing) in 2023 and Repustate (AI/sentiment analysis) in 2022.
At a glance
| BrightLocal | Sprout Social | |
|---|---|---|
| Free plan | — | — |
| Entry price | $39/mo | $249/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Hybrid | — |
| Last verified | August 31, 2026 | August 30, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 31, 2026. Tracked daily.