Klaviyo vs Semrush: Pricing Comparison (2026)
Klaviyo starts at $20/mo. Semrush starts at $139/mo. Klaviyo is $119/mo cheaper on the entry tier than Semrush.
Marketing automation built specifically for e-commerce, publicly traded (KVYO), ~$10B market cap. Positioned as the alternative to Mailchimp for e-commerce brands that need behavioral segmentation and revenue attribution. Distinctive for tight Shopify integration and its "attributed revenue" reporting that lets marketers show ROI cleanly. Priced per subscribed profile starting free; scales aggressively past 10K contacts. Real cost bloat comes from SMS add-on and abandoned-cart flows.
The enterprise SEO + digital marketing platform, publicly traded (SEMR), ~$1.5B market cap. Positioned as the alternative to Ahrefs for teams that want a broader marketing suite (social media, PPC intelligence, content marketing) beyond pure SEO. Distinctive as the marketing generalist tool (Ahrefs is SEO-specialist). Priced $139.95-$499.95/mo across three main tiers. Real cost bloat: user seats + Local + Trends + Content Marketplace all charge extra.
All plans compared
| # | Plan | Klaviyo monthly | Klaviyo annual | Semrush monthly | Semrush annual |
|---|---|---|---|---|---|
| 1 | Free / SEO | 0 | 0 | 139 | 117.33 |
| 2 | Email / Starter (SEO + AI Search) | 20 | — | 199 | 165.17 |
| 3 | Email + SMS / Pro+ (SEO + AI Search) | 35 | — | 299 | 248.17 |
| 4 | Advanced (SEO + AI Search) | — | — | 549 | 455.67 |
| 5 | Enterprise | — | — | custom | custom |
What each is best for
Marketing automation built specifically for e-commerce, publicly traded (KVYO), ~$10B market cap. Positioned as the alternative to Mailchimp for e-commerce brands that need behavioral segmentation and revenue attribution. Distinctive for tight Shopify integration and its "attributed revenue" reporting that lets marketers show ROI cleanly. Priced per subscribed profile starting free; scales aggressively past 10K contacts. Real cost bloat comes from SMS add-on and abandoned-cart flows.
The enterprise SEO + digital marketing platform, publicly traded (SEMR), ~$1.5B market cap. Positioned as the alternative to Ahrefs for teams that want a broader marketing suite (social media, PPC intelligence, content marketing) beyond pure SEO. Distinctive as the marketing generalist tool (Ahrefs is SEO-specialist). Priced $139.95-$499.95/mo across three main tiers. Real cost bloat: user seats + Local + Trends + Content Marketplace all charge extra.
At a glance
| Klaviyo | Semrush | |
|---|---|---|
| Free plan | Yes | — |
| Entry price | $20/mo | $139/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Flat Rate |
| Last verified | August 23, 2026 | August 24, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 24, 2026. Tracked daily.